Performance Marketing Associate

4 hours ago

Pune Maharashtra, India Propacity PropTech Pvt Ltd Full time

We are looking for a **Performance Marketing Associate** to join our team at **Propacity**. In this role, you will help execute and optimize **digital marketing campaigns tailored for the real estate sector**, focusing on **lead generation, customer acquisition, and revenue growth**.

You will work closely with senior marketing professionals, gaining hands-on experience in **paid media, performance tracking, and campaign optimization**. If you have a **data-driven mindset, strong analytical skills, and a passion for digital marketing**, we’d love to hear from you

**Responsibilities**:

- Assist in planning and executing digital advertising campaigns across **Google Ads, Facebook, Instagram, LinkedIn, and other paid media platforms**.- Monitor campaign performance, analyze data, and provide insights to optimize **ROI and lead quality**.- Conduct **market research and competitor analysis** to refine targeting and messaging strategies.- Work closely with **creative and content teams** to develop engaging ad copies and visuals.- Utilize web analytics tools to track, measure, and report on **key performance indicators (KPIs)**.
- Support senior marketing managers in **client calls, reporting, and campaign optimizations**.

**Qualifications**:

- ** Bachelor’s degree in Marketing, Business, or a related field** (MBA is a plus).**1-3 years of experience** in digital marketing, performance marketing, or a similar role.- Experience in the **real estate industry** is preferred but not mandatory.- Familiarity with **Google Ads, Facebook Ads Manager, and other digital advertising platforms**.- Strong **analytical skills** with the ability to interpret data and suggest improvements.
- Excellent communication and collaboration skills.
- A proactive, detail-oriented approach to campaign execution and optimization.

**Additional Information**:
**What We Offer**:

- ** Learn grow** in one of India's fastest-growing **real estate proptech** companies.**Work with industry experts** and gain hands-on experience in performance marketing.**Access the latest marketing automation analytics tools** for campaign execution.
- ** Collaborative, innovative, and fast-paced work environment** with exciting career growth opportunities.

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