Performance Marketer

2 weeks ago

Kharghar Navi Mumbai Maharashtra, India Oracura Solutions Pvt Ltd Full time

**Position Title**: Performance Marketer

**Location**: Navi Mumbai, Kharghar

**About Us**:
ORACURA is a dynamic and innovative company dedicated to Provide gen-next technology in dental health care market. We are looking for a driven and experienced Performance Marketer to join our marketing team and help us achieve our growth goals through data-driven strategies and cutting-edge marketing techniques.

**Job Summary**:

- **Key Responsibilities**:_

1. **Campaign Management**:

- Implement A/B tests to measure and optimize campaign performance.

2. **Data Analysis**:

- Monitor and analyze campaign performance metrics, providing regular reports and actionable insights to improve ROI.
- Use data to identify trends, insights, and opportunities for growth.

3. **SEO & SEM**:

- Optimize website and content for search engines to improve organic traffic.
- Manage and optimize paid search campaigns to drive targeted traffic.

4. **Content Strategy**:

- Collaborate with the content team to develop and execute content marketing strategies that align with performance goals.
- Ensure content is optimized for both SEO and user engagement.

5. **Budget Management**:

- Allocate and manage marketing budgets efficiently to maximize return on investment.
- Track spending and ensure campaigns stay within budget.

6. **Conversion Rate Optimization**:

- Implement strategies to increase conversion rates across all marketing channels and touchpoints.
- Utilize tools like Google Analytics, Hotjar, etc., to understand user behavior and optimize accordingly.

7. **Partnerships & Affiliates**:

- Identify and manage partnerships and affiliate programs to drive incremental revenue.
- Monitor and optimize affiliate performance.

8. **Technology & Tools**:

- Stay up-to-date with the latest marketing tools and technologies.
- Utilize marketing automation tools to improve efficiency and effectiveness.

9. **Collaboration**:

- Work closely with cross-functional teams including product, sales, and customer service to ensure marketing efforts align with overall business objectives.
- Provide marketing support for product launches and other company initiatives.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in performance marketing or digital marketing.
- Proven track record of managing and optimizing campaigns across various channels.
- Strong analytical skills with experience in data analysis and reporting.
- Proficiency in marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, META and SEO tools.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Knowledge of HTML/CSS and web development is a plus.
- **What We Offer**:_
- Competitive salary and benefits package.
- Opportunity to work with a talented and passionate team.
- Career growth and development opportunities.
- A fun and inclusive company culture.

Pay: ₹30,000.00 - ₹40,000.00 per month

**Benefits**:

- Leave encashment
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

Application Question(s):

- Do you stay in Navi Mumbai?

**Experience**:

- total work: 3 years (preferred)

Work Location: In person

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