Performance Marketer

**About UniAthena**

UniAthena is an ed-tech, offering free-learning upskilling courses and Self-Paced Academic Programs in collaboration with European Universities and Awarding Bodies. Over 2.5 Million learners from across 150 countries are pursuing their upskilling journey on the 100% Online, self-paced and 100% automated learning platform. The vision of the organization is to ensure Higher Education is accessible to all.

We are also offering Online Master's, Postgraduate Certificates and Diploma, and Doctoral programs which are designed and developed in partnership with European Universities and Qualification authorities. The latest venture of Westford Education Group, Athena as an organisation on a high-growth track in the dynamic ed-tech space.

As the Senior Manager, Digital Marketing (Performance Marketing), you will take ownership of performance campaigns across a variety of platforms, develop innovative strategies, and deliver measurable outcomes in line with business goals.

**Roles and Responsibilities**:

- Lead the development and execution of performance marketing strategies that align with company objectives, driving growth and brand awareness.
- Create scalable and cost-efficient acquisition strategies across paid media channels like Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
- Plan, execute, and optimize digital marketing campaigns across various channels.
- Monitor and analyze performance data across campaigns, continuously optimizing for performance improvements, including bids, creatives, and landing pages.
- Manage and allocate the performance marketing budget efficiently, ensuring maximum ROI.
- Track, report, and analyze campaign budgets, performance metrics (CAC, LTV, ROAS), and other key indicators to inform ongoing strategy.
- Leverage data analytics to make informed marketing decisions, adjust strategies, and optimize performance.
- Implement A/B testing, conversion rate optimization (CRO), and audience segmentation strategies to improve campaign performance.
- Oversee the integration of performance marketing efforts across all digital channels to ensure a cohesive customer journey.
- Work closely with the content, creative, and product teams to ensure consistent messaging and alignment across campaigns.
- Focus on lead generation and customer acquisition, particularly for online courses or educational programs.
- Optimize the marketing funnel to drive higher conversion rates, improve retention, and maximize the lifetime value of customers.
- Lead, mentor, and grow the digital marketing team, fostering a culture of collaboration, innovation, and performance excellence.
- Collaborate with internal teams (e.g., product, IT, and sales) to ensure that all marketing campaigns are aligned with the broader company strategy.
- Stay current with the latest digital marketing trends, performance marketing tools, and industry best practices.
- Continuously identify new opportunities for growth, including emerging platforms and technologies.
- Provide regular performance reports and insights to senior management, making data-driven recommendations for improving performance.
- Use dashboards and advanced reporting tools to track KPIs and communicate the effectiveness of marketing campaigns.
- Ensure that all performance marketing activities comply with industry standards, privacy regulations, and platform-specific policies.
- Keep up to date with developments in the EdTech space, particularly how marketing can address student needs and behavior.

**Skills and Qualifications required**:

- Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
- 6-8 years of experience in performance marketing, with at least 3 years in a managerial or leadership role, ideally within the EdTech industry.
- Expertise in managing performance marketing channels (Google Ads, Facebook Ads, LinkedIn, etc.) and optimizing for ROI.
- Proven track record of successful lead generation, conversion rate optimization, and performance marketing campaigns.
- Strong analytical skills with proficiency in using tools like Google Analytics, SEMrush, and marketing automation platforms.
- Experience managing large budgets and delivering on financial and performance targets.
- Excellent communication and leadership skills, with experience managing and mentoring marketing teams.

Pay: Up to ₹2,000,000.00 per year

Schedule:

- Day shift

Application Question(s):

- What is your current CTC?
- What is your Expected CTC?
- Do you have an MBA?
- Do you have experience in a Managerial or Leadership role?

**Experience**:

- total work: 6 years (required)

Work Location: In person