Performance Marketer
7 days ago
**Key Responsibilities**
- **Campaign Management**:
- Develop, launch, and manage paid campaigns on Google Ads (Search, Display, Shopping, Video) and Meta Ads (Facebook, Instagram).
- Continuously monitor and optimize campaign performance to achieve KPIs.
- **Strategy Development**:
- Create detailed performance marketing strategies tailored to client objectives.
- Research and identify target audiences and competitive benchmarks.
- **Data Analysis and Reporting**:
- Track and analyze campaign data to deliver insights and actionable recommendations.
- Prepare weekly, monthly, and ad-hoc performance reports for internal and client presentations.
- **Collaboration**:
- Work with creative teams to develop high-performing ad copy, visuals, and landing pages.
- Partner with client teams to understand business goals and align strategies accordingly.
- **Budget Management**:
- Plan and allocate budgets across campaigns to maximize ROI.
- Conduct regular performance audits to ensure cost-efficiency.
**Required Skills and Qualifications**
- Minimum **2 years of experience in an Ads agency**, managing Google and Meta Ads campaigns.
- Strong knowledge of Google Ads Manager and Meta Ads Manager.
- Proficiency in campaign setup, A/B testing, audience segmentation, and bid strategy optimization.
- Experience with tools like Google Analytics, Google Tag Manager, and Facebook Pixel for tracking and insights.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Creative mindset to collaborate on ad design and messaging strategies.
- Excellent communication and presentation skills to convey complex data insights clearly.
- Experience in performance marketing for B2B, D2C brands or e-commerce clients.
**Experience**:
- total work: 2 years (required)
Work Location: In person
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