Performance Marketing

2 weeks ago

Pune Maharashtra, India Aumni Techworks Full time

**Position Summary**:
**Roles and Responsibilities**:

- Support ongoing revenue and customer growth goals through effective planning and campaign execution.
- Lead all lead generation and web customer acquisition efforts via Hubspot
- Be an account-based marketing champion and create a base for scaling this. Account based marketing for Finance, FinTech, Banking, Maritime, Logistics Tech will be a plus but not mandatory.
- Create a monthly demand generation plan and budget for exec. approval and in line with quarterly revenue and business KPIs.
- Create, launch and optimize ROI on all paid campaigns and provide regular reporting on performance against targets.
- Collaborate with the product, sales and customer success on new messaging and offers for demand generation.
- Implement and manage methodologies/ cross platform performance measurement as needed to optimise against key metrics such as CAC, LTV and Churn.

**Experience Required**:

- Minimum of 4-5 years’ experience in B2B lead generation and customer acquisition marketing for a B2B SaaS or technology business. Experience in a maritime tech environment is highly desirable.
- Looking for a Hubspot Guru who can run ABM & Target account campaigns. 4 years of experience in using Hubspot, Salesforce and other sales and marketing platforms. (i.e MailChimp, ChartMogul, GA).
- Experience sourcing data and using Apollo.io, D&B Hoovers, ZoomInfo, data scraping tools etc.
- A good level of proficiency with managing and interpreting campaign data - budgeting, reporting, analysis, troubleshooting, optimization
- Strong verbal and written communication skills essential
- Passionate, ability to learn fast, balance priorities, and meet deadlines

**About Aumni Techworks**:
Established in 2016, Aumni Techworks partners with its multinational clients to incubate and operate remote teams in India using the AumniBOT model. With a team of 250 and growing, our mission is to provide a quality alternative to project-based outsourcing.

**Benefits of working at Aumni Techworks**:

- No politics, no bench, voice your opinion, flat hierarchy, and global exposure.
- Work environment to re-live our fun college days (awarded as Best culture by Pune Mirror)
- Recharge frequently with Friday socials, dance classes, theme parties and monsoon picnic.
- Breakout spaces at the office - Gym, Pool, TT, Foosball and Carrom
- Health focused - Insurance coverage and get in shape with AumniFit (Do not miss our 4 PM plank)

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