Btl Marketing Executive

3 days ago

Andheri Mumbai Maharashtra, India Pravaayu Healthcare Pvt Ltd Full time

**Role : BTL Marketing Executive (Clinics)**

**Location**: Mumbai (Borivali West / Ghatkopar East / Andheri West)
**Experience**: 1-2 years in offline/field marketing
**Salary**: Fixed + performance incentives

**Week off : Any weekday**

**Role Summary**

We are seeking a dynamic **BTL Marketing Executive** to drive footfall at our Ayurveda clinics through impactful offline activities. This role involves planning and executing society health camps, corporate wellness drives, local partnerships, and BTL activations across clinic catchments.

**Key Responsibilities**
- **Camp & Event Execution**:
Organize and manage society health camps, RWA events, senior citizen group activities, and corporate wellness desks; handle permissions, logistics, and lead capture.
- **Lead Generation**:
Meet weekly/monthly lead targets; ensure accurate data entry and seamless handover to tele-calling teams for appointment booking.
- **Local Partnerships**:
Build and maintain relationships with gyms, yoga studios, chemists, diagnostics, housing societies, and community leaders to create recurring engagement opportunities.
- **Pamphlet & BTL Operations**:
Execute area-wise pamphlet drops, standee/poster placements, and kiosk activations; track performance and ROI.
- **Territory Mapping**:
Identify high-potential areas within 3-5 km of the clinic; create and maintain a structured activity calendar.
- **Compliance & Brand**:
Ensure adherence to brand guidelines, patient consent protocols, and medical camp hygiene/SOPs.
- **Reporting**:
Submit Daily Activity Reports (DAR) with leads, cost per lead (CPL), photos, and outcomes; participate in weekly reviews with Marketing & Clinic Ops.

**Targets & KPIs**
- Qualified leads per week & conversion to appointments
- Show-ups and first-visit conversions from activities
- Number of activities executed per week (society/corporate/partnerships)
- Cost per lead (CPL) and ROI by activity type
- Partner/society re-booking rate

**Must-Have Skills**
- 1-2 years in offline/field marketing, BTL promotions, or event execution
- Strong coordination, negotiation, and problem-solving skills
- Comfortable with fieldwork, including weekends and flexible timings
- Basic Excel/Google Sheets proficiency; documentation via WhatsApp/Photos
- Fluency in Hindi & English (Marathi preferred)

**Nice-to-Have Skills**
- Experience in healthcare, wellness, or retail activations
- Knowledge of Mumbai’s Western & Central catchments
- Two-wheeler (conveyance as per company policy)

**What We Offer**
- Fixed salary + attractive performance incentives (based on leads/appointments)
- Hands-on training on clinic SOPs & patient engagement
- Fast-paced growth environment with clear monthly targets
- Collaborative support from Marketing & Clinic Ops teams

Pay: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Provident Fund

**Language**:

- English (preferred)

Work Location: In person

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