Lead - BTL Activation

4 weeks ago

Mumbai Maharashtra India, Maharashtra Novel Jewels Full time

Key Responsibilities:

1. Strategic Planning & Framework Development

  • Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters.
  • Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances.

2. Innovation & Ideation Leadership

  • Build and maintain a dynamic idea bank for BTL activations, ensuring relevance, freshness, and effectiveness.
  • Encourage innovation in outreach methods, leveraging partnerships with platforms like MyGate, NoBroker, AddOnMo, etc.

3. SOP Creation & Governance

  • Develop and institutionalize Retail SOPs for BTL activities to ensure standardization, brand alignment, and operational excellence.
  • Define execution protocols, quality benchmarks, and compliance guidelines for store teams.

4. Budgeting & ROI Management

  • Allocate and manage BTL budgets across regions and clusters based on business priorities.
  • Monitor campaign performance, analyze ROI, and present impact reports to leadership.

5. Digital Tracking & Reporting

  • Implement digital systems for real-time tracking of BTL activities and visibility across stakeholders.
  • Ensure data-driven decision-making through dashboards and analytics.

6. Vendor & Partner Ecosystem Management

  • Build and manage a robust pool of BTL execution agencies, exhibition partners, and data providers.
  • Negotiate contracts, ensure service quality, and foster long-term partnerships.

7. Execution Oversight & Support

  • Oversee the creation of BTL kits and collaterals for stores, ensuring brand consistency and high-quality output.
  • Provide strategic and operational support to regional and store-level teams for flawless execution.

8. Quality Control & Compliance

  • Establish quality control mechanisms for BTL activities while allowing flexibility for local customization.
  • Conduct periodic audits and feedback loops to ensure continuous improvement.

Qualifications & Skills:

  • 10+ years of experience in BTL marketing, retail activation, or experiential marketing.
  • Proven leadership in managing multi-location campaigns and vendor ecosystems.
  • Strong strategic thinking, budgeting, and analytical skills.
  • Excellent communication, stakeholder management, and team leadership abilities.
  • Familiarity with digital tracking tools and CRM systems.

  • Lead - BTL Activation

    1 week ago

    Mumbai, Maharashtra, India Novel Jewels (Aditya Birla Group) Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Key Responsibilities:1. Strategic Planning & Framework DevelopmentDesign and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters.Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances.2. Innovation & Ideation LeadershipBuild and...

  • Operations Manager – BTL Marketing

    3 days ago

    Mumbai, Maharashtra, India TRANSIT ADVERTISING Private Limited Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Job Title: Operations Manager – BTL Marketing Location: Mumbai Experience: Minimum 4 Years Salary: As per market standards Industry: Advertising & MarketingAbout the RoleWe are seeking a highly organized and dynamic Operations Manager (BTL Vertical) to lead and manage end-to-end Below-The-Line (BTL) marketing operations in our Mumbai office. The role...

  • Field Supervisor

    4 weeks ago

    Mumbai, Maharashtra, India, Maharashtra Truemeds Full time

    Job Title: Business Development Executive (BDE) - Offline Activations Location: MumbaiDepartment: Offline Marketing TeamNote: This role will involve frequent intercity travel.Profile Overview:We are seeking a proactive Business Development Executive (BDE) to join our Offline Activations team. The ideal candidate will play a critical role in ensuring...

  • Associate - Marketing, BTL

    6 days ago

    Navi Mumbai, Maharashtra, India Cityflo Full time ₹ 1,80,000 - ₹ 3,60,000 per year

    About CityfloCityflo is a daily commute company that provides a comfortable, stress-free travel experience for corporate professionals, as an alternative to driving. With premium buses, a simple app and caring customer service, our passengers get the luxury of time in their busy schedules — where they can read their book, watch Netflix, nap or simply soak...

  • Business Development Associate

    3 weeks ago

    Mumbai, Maharashtra, India, Maharashtra advertising agency Full time

    Job Title: Business Development AssociateLocation: MumbaiExperience: 3–7 yearsEmployment Type: Full-timeWork Mode: On-field / Client-facing role About CompanyAdvertisement Agency is a 360° marketing and advertising agency specializing in ATL & BTL campaigns, Influencer Marketing, Digital Branding, Event Sponsorships, and Celebrity Collaborations. We...

  • Brand Activations Manager

    2 weeks ago

    Mumbai, Maharashtra, India Neulife Nutrition Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Brand Activations ManagerLocation:MumbaiEmployment Type:Full-timeCompany:Neulife – Elevating Human PerformanceAbout NeulifeNeulife is aprotein-forward, R&D-driven Company, pioneering absorption-optimized proteins and clinically validated formulations designed to elevate human performance. With patented innovations and a strong commitment to making protein...

  • Marketing Manager

    1 week ago

    Mumbai, Maharashtra, India Vsrllp Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Responsibilities:* Develop & execute marketing strategies* Manage brand activations & campaigns* Collaborate with sales team on lead generation* Oversee atl/btl activities & btl activationsBrand/Digital Marketing, Social MefiaManaging Events

  • Business Development Executive

    6 days ago

    Mumbai, Maharashtra, India Lokmanya Society Full time ₹ 3,00,000 - ₹ 6,00,000 per year

    We're Hiring: (BDE -Marketing/Events/Sponsorships)Lokmanya Multipurpose Co-operative Society is seeking a dynamic Business Development Executive to drive BTL activations, events, sponsorships, branding, and lead generation in the region.Location - MumbaiEmployment Type - Full TimeResponsibilities:Plan & execute events, roadshows, sponsorships & BTL...

  • Art Director

    6 days ago

    Mumbai, Maharashtra, India IMPACT COMMUNICATIONS Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Job Title: Art Director – 2D & 3D (BTL/Events & Activations)Company Overview: We have 25+ years of experience in building a Go-to-Market approach in emerging markets. Our interventions help brands to tap into the latent consumer demands through our outreach, activation and retail services thereby connecting to the aspiring India.We are a leading marketing...

  • Marketing Executive

    5 days ago

    Mumbai, Maharashtra, India XON Solutions Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Executing ATL & BTL marketing campaigns (events, activations, promotions, print, outdoor) Coordinating with vendors & internal teams. Driving brand visibility, lead generation & customer engagement. Supporting digital + offline integrated campaigns. Required Candidate profile3–5 years of experience in marketing (ATL/BTL exposure preferred)Strong...