Brand Activations Manager

1 week ago

Mumbai, Maharashtra, India Neulife Nutrition Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Brand Activations Manager

Location:
Mumbai

Employment Type:
Full-time

Company:
Neulife – Elevating Human Performance

About Neulife

Neulife is a
protein-forward, R&D-driven Company
, pioneering absorption-optimized proteins and clinically validated formulations designed to elevate human performance. With patented innovations and a strong commitment to making protein more effective and accessible, Neulife is rewriting the Great Indian Protein Story.

Role Overview

The
Brand Activations Manager
will be responsible for bringing Neulife's brand to life through
on-ground experiences, BTL events, partnerships, and community-driven activations
. You will design and execute creative brand engagement strategies that connect with athletes, fitness enthusiasts, and everyday consumers—building strong recall, driving trials, and deepening customer loyalty.

Key Responsibilities

Strategic Planning & Execution

  • Design and execute a
    360° brand activation calendar
    , including events, sampling drives, gym partnerships, expos, and experiential marketing initiatives.
  • Collaborate with the growth, content, and sales teams to align activations with business objectives.

Event & Community Management

  • Manage
    on-ground activations
    at gyms, fitness studios, marathons, expos, and sporting events.
  • Build and nurture
    local brand communities
    , creating grassroots engagement with trainers, coaches, and influencers.

Partnerships & Alliances

  • Identify and drive
    strategic partnerships
    with gyms, sports clubs, fitness festivals, and health platforms.
  • Negotiate and manage partnerships to maximize brand visibility and ROI.

Budget & ROI Tracking

  • Own the
    activations budget
    , ensuring efficient spend with measurable impact.
  • Develop KPIs to track effectiveness—leads generated, trials converted, brand lift, and community engagement.

Brand Custodianship

  • Ensure
    brand consistency
    across all activations in line with Neulife's science-backed, performance-first ethos.
  • Act as a
    brand evangelist
    , representing Neulife in the fitness and wellness ecosystem.

Key Skills & Competencies

  • Proven experience (4–6 years) in
    brand activations, experiential marketing, or event management
    within FMCG, wellness, or consumer brands.
  • Strong
    network in fitness, sports, or lifestyle communities
    is a big plus.
  • Hands-on ability to
    execute events end-to-end
    , from concept to measurement.
  • Excellent
    communication, negotiation, and stakeholder management
    skills.
  • Creative thinker with strong
    problem-solving
    abilities and a data-driven mindset.

What We Offer

  • A chance to be part of
    India's fastest-growing performance nutrition brand
    .
  • An energetic, growth-focused, founder-led environment.
  • Opportunity to work at the intersection of
    science, fitness, and consumer engagement
    .
  • Competitive compensation + performance-linked incentives.

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