Lead - BTL Activation
4 days ago
Key Responsibilities:1. Strategic Planning & Framework DevelopmentDesign and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters.Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances.2. Innovation & Ideation LeadershipBuild and maintain a dynamic idea bank for BTL activations, ensuring relevance, freshness, and effectiveness.Encourage innovation in outreach methods, leveraging partnerships with platforms like MyGate, NoBroker, AddOnMo, etc.3. SOP Creation & GovernanceDevelop and institutionalize Retail SOPs for BTL activities to ensure standardization, brand alignment, and operational excellence.Define execution protocols, quality benchmarks, and compliance guidelines for store teams.4. Budgeting & ROI ManagementAllocate and manage BTL budgets across regions and clusters based on business priorities.Monitor campaign performance, analyze ROI, and present impact reports to leadership.5. Digital Tracking & ReportingImplement digital systems for real-time tracking of BTL activities and visibility across stakeholders.Ensure data-driven decision-making through dashboards and analytics.6. Vendor & Partner Ecosystem ManagementBuild and manage a robust pool of BTL execution agencies, exhibition partners, and data providers.Negotiate contracts, ensure service quality, and foster long-term partnerships.7. Execution Oversight & SupportOversee the creation of BTL kits and collaterals for stores, ensuring brand consistency and high-quality output.Provide strategic and operational support to regional and store-level teams for flawless execution.8. Quality Control & ComplianceEstablish quality control mechanisms for BTL activities while allowing flexibility for local customization.Conduct periodic audits and feedback loops to ensure continuous improvement.Qualifications & Skills:10+ years of experience in BTL marketing, retail activation, or experiential marketing.Proven leadership in managing multi-location campaigns and vendor ecosystems.Strong strategic thinking, budgeting, and analytical skills.Excellent communication, stakeholder management, and team leadership abilities.Familiarity with digital tracking tools and CRM systems.
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Lead - BTL Activation
1 week ago
Mumbai, India Novel Jewels (Aditya Birla Group) Full timeKey Responsibilities: 1. Strategic Planning & Framework Development - Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. - Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances. 2. Innovation & Ideation...
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Lead - btl activation
1 week ago
Mumbai, India Novel Jewels Full timeKey Responsibilities: 1. Strategic Planning & Framework Development Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances. 2. Innovation & Ideation Leadership...
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Lead - BTL Activation
1 week ago
Mumbai, Maharashtra, India Novel Jewels (Aditya Birla Group) Full time ₹ 12,00,000 - ₹ 36,00,000 per yearKey Responsibilities:1. Strategic Planning & Framework DevelopmentDesign and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters.Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances.2. Innovation & Ideation LeadershipBuild and...
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Lead - BTL Activation
1 week ago
mumbai, India Novel Jewels (Aditya Birla Group) Full timeKey Responsibilities: 1. Strategic Planning & Framework Development Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances. 2. Innovation & Ideation...
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Lead - BTL Activation
1 week ago
Mumbai, India Novel Jewels (Aditya Birla Group) Full timeKey Responsibilities: 1. Strategic Planning & Framework Development Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances. 2. Innovation & Ideation Leadership Build...
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Lead - BTL Activation
1 week ago
Mumbai, India Novel Jewels (Aditya Birla Group) Full timeKey Responsibilities: 1. Strategic Planning & Framework Development Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances. 2. Innovation & Ideation Leadership Build...
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Lead - BTL Activation
1 week ago
Mumbai, India Novel Jewels (Aditya Birla Group) Full timeKey Responsibilities: 1. Strategic Planning & Framework Development Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances. 2. Innovation & Ideation...
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Lead - BTL Activation
1 week ago
Mumbai, India Novel Jewels (Aditya Birla Group) Full timeKey Responsibilities: 1. Strategic Planning & Framework Development Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances. 2. Innovation & Ideation Leadership Build...
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Lead - BTL Activation
6 days ago
Mumbai, Maharashtra, India, Maharashtra Novel Jewels Full timeKey Responsibilities: 1. Strategic Planning & Framework Development Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances. 2. Innovation & Ideation Leadership Build...
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Lead - BTL Activation
1 week ago
Mumbai, India Novel Jewels (Aditya Birla Group) Full timeKey Responsibilities:1. Strategic Planning & Framework DevelopmentDesign and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters.Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances.2. Innovation & Ideation LeadershipBuild and...
