Lead - BTL Activation

1 week ago

mumbai, India Novel Jewels (Aditya Birla Group) Full time

Key Responsibilities: 1. Strategic Planning & Framework Development Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances. 2. Innovation & Ideation Leadership Build and maintain a dynamic idea bank for BTL activations, ensuring relevance, freshness, and effectiveness. Encourage innovation in outreach methods, leveraging partnerships with platforms like MyGate, NoBroker, AddOnMo, etc. 3. SOP Creation & Governance Develop and institutionalize Retail SOPs for BTL activities to ensure standardization, brand alignment, and operational excellence. Define execution protocols, quality benchmarks, and compliance guidelines for store teams. 4. Budgeting & ROI Management Allocate and manage BTL budgets across regions and clusters based on business priorities. Monitor campaign performance, analyze ROI, and present impact reports to leadership. 5. Digital Tracking & Reporting Implement digital systems for real-time tracking of BTL activities and visibility across stakeholders. Ensure data-driven decision-making through dashboards and analytics. 6. Vendor & Partner Ecosystem Management Build and manage a robust pool of BTL execution agencies, exhibition partners, and data providers. Negotiate contracts, ensure service quality, and foster long-term partnerships. 7. Execution Oversight & Support Oversee the creation of BTL kits and collaterals for stores, ensuring brand consistency and high-quality output. Provide strategic and operational support to regional and store-level teams for flawless execution. 8. Quality Control & Compliance Establish quality control mechanisms for BTL activities while allowing flexibility for local customization. Conduct periodic audits and feedback loops to ensure continuous improvement. Qualifications & Skills: 10+ years of experience in BTL marketing, retail activation, or experiential marketing. Proven leadership in managing multi-location campaigns and vendor ecosystems. Strong strategic thinking, budgeting, and analytical skills. Excellent communication, stakeholder management, and team leadership abilities. Familiarity with digital tracking tools and CRM systems.

  • Lead - BTL Activation

    4 weeks ago

    Mumbai, India Novel Jewels (Aditya Birla Group) Full time

    Key Responsibilities:1. Strategic Planning & Framework DevelopmentDesign and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters.Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances.2. Innovation & Ideation LeadershipBuild and...

  • Lead - btl activation

    3 weeks ago

    Mumbai, India Novel Jewels Full time

    Key Responsibilities:1. Strategic Planning & Framework DevelopmentDesign and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters.Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances.2. Innovation & Ideation LeadershipBuild and...

  • Lead - BTL Activation

    2 weeks ago

    Mumbai, Maharashtra, India Novel Jewels (Aditya Birla Group) Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Key Responsibilities:1. Strategic Planning & Framework DevelopmentDesign and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters.Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances.2. Innovation & Ideation LeadershipBuild and...

  • Lead - BTL Activation

    4 weeks ago

    Mumbai, Maharashtra, India, Maharashtra Novel Jewels Full time

    Key Responsibilities: 1. Strategic Planning & Framework Development Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances. 2. Innovation & Ideation Leadership Build...

  • Lead - btl activation

    1 week ago

    Mumbai, India Novel Jewels Full time

    Key Responsibilities:1. Strategic Planning & Framework DevelopmentDesign and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters.Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances.2. Innovation & Ideation LeadershipBuild and...

  • Lead - BTL Activation

    4 weeks ago

    Mumbai, India Novel Jewels (Aditya Birla Group) Full time

    Key Responsibilities:1. Strategic Planning & Framework Development- Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters.- Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances.2. Innovation & Ideation Leadership-...

  • Lead - btl activation

    3 weeks ago

    Mumbai, India Novel Jewels Full time

    Key Responsibilities: 1. Strategic Planning & Framework Development Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances. 2. Innovation & Ideation...

  • Lead - BTL Activation

    1 week ago

    mumbai, India Novel Jewels (Aditya Birla Group) Full time

    Key Responsibilities: 1. Strategic Planning & Framework Development Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances. 2. Innovation & Ideation Leadership Build...

  • Btl Activities Supervisor

    6 days ago

    Mumbai, India Paramin Advertising & Marketing Associates Full time

    Paramin Advertising and Marketing Associates require a BTL activation supervisor with 2 to 3 years of experience in BTL activities. The person must be energetic and a go getter having knowledge of society / IT parks / Mall etc.. Brand Activation. Must be a team player and capable of supervising promoters and interact with the client regularly. This position...

  • Events & Btl Activation Executive

    5 hours ago

    Wadala, Mumbai, Maharashtra, India Makeover Lifestyle Pvt Ltd Full time

    **Key Responsibilities**: **Planning and Executing Events**: - Lead the planning and execution of events, such as RWAs (Resident Welfare Associations), exhibitions, conferences, to promote brand and engage with target customers. - **Ground Activation & Promotions**: Design and manage periodic on-ground activations and promotions to boost brand visibility...