Lead - BTL Activation

1 week ago

Mumbai, India Novel Jewels (Aditya Birla Group) Full time

Key Responsibilities:

1. Strategic Planning & Framework Development

- Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters.
- Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances.

2. Innovation & Ideation Leadership

- Build and maintain a dynamic idea bank for BTL activations, ensuring relevance, freshness, and effectiveness.
- Encourage innovation in outreach methods, leveraging partnerships with platforms like MyGate, NoBroker, AddOnMo, etc.

3. SOP Creation & Governance

- Develop and institutionalize Retail SOPs for BTL activities to ensure standardization, brand alignment, and operational excellence.
- Define execution protocols, quality benchmarks, and compliance guidelines for store teams.

4. Budgeting & ROI Management

- Allocate and manage BTL budgets across regions and clusters based on business priorities.
- Monitor campaign performance, analyze ROI, and present impact reports to leadership.

5. Digital Tracking & Reporting

- Implement digital systems for real-time tracking of BTL activities and visibility across stakeholders.
- Ensure data-driven decision-making through dashboards and analytics.

6. Vendor & Partner Ecosystem Management

- Build and manage a robust pool of BTL execution agencies, exhibition partners, and data providers.
- Negotiate contracts, ensure service quality, and foster long-term partnerships.

7. Execution Oversight & Support

- Oversee the creation of BTL kits and collaterals for stores, ensuring brand consistency and high-quality output.
- Provide strategic and operational support to regional and store-level teams for flawless execution.

8. Quality Control & Compliance

- Establish quality control mechanisms for BTL activities while allowing flexibility for local customization.
- Conduct periodic audits and feedback loops to ensure continuous improvement.

Qualifications & Skills:

- 10+ years of experience in BTL marketing, retail activation, or experiential marketing.
- Proven leadership in managing multi-location campaigns and vendor ecosystems.
- Strong strategic thinking, budgeting, and analytical skills.
- Excellent communication, stakeholder management, and team leadership abilities.
- Familiarity with digital tracking tools and CRM systems.

  • Lead - BTL Activation

    4 days ago

    Mumbai, India Novel Jewels (Aditya Birla Group) Full time

    Key Responsibilities:1. Strategic Planning & Framework DevelopmentDesign and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters.Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances.2. Innovation & Ideation LeadershipBuild and...

  • Lead - btl activation

    1 week ago

    Mumbai, India Novel Jewels Full time

    Key Responsibilities: 1. Strategic Planning & Framework Development Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances. 2. Innovation & Ideation Leadership...

  • Lead - BTL Activation

    1 week ago

    Mumbai, India Novel Jewels (Aditya Birla Group) Full time

    Key Responsibilities:1. Strategic Planning & Framework Development- Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters.- Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances.2. Innovation & Ideation Leadership-...

  • Lead - BTL Activation

    1 week ago

    Mumbai, Maharashtra, India Novel Jewels (Aditya Birla Group) Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Key Responsibilities:1. Strategic Planning & Framework DevelopmentDesign and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters.Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances.2. Innovation & Ideation LeadershipBuild and...

  • Lead - BTL Activation

    1 week ago

    Mumbai, India Novel Jewels (Aditya Birla Group) Full time

    Key Responsibilities: 1. Strategic Planning & Framework Development Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances. 2. Innovation & Ideation...

  • Lead - BTL Activation

    1 week ago

    Mumbai, India Novel Jewels (Aditya Birla Group) Full time

    Key Responsibilities: 1. Strategic Planning & Framework Development Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances. 2. Innovation & Ideation Leadership Build...

  • Lead - BTL Activation

    1 week ago

    Mumbai, India Novel Jewels (Aditya Birla Group) Full time

    Key Responsibilities: 1. Strategic Planning & Framework Development Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances. 2. Innovation & Ideation Leadership Build...

  • Lead - BTL Activation

    1 week ago

    mumbai, India Novel Jewels (Aditya Birla Group) Full time

    Key Responsibilities: 1. Strategic Planning & Framework Development Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances. 2. Innovation & Ideation...

  • Lead - BTL Activation

    1 week ago

    Mumbai, India Novel Jewels (Aditya Birla Group) Full time

    Key Responsibilities: 1. Strategic Planning & Framework Development Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances. 2. Innovation & Ideation Leadership Build...

  • Lead - BTL Activation

    6 days ago

    Mumbai, Maharashtra, India, Maharashtra Novel Jewels Full time

    Key Responsibilities: 1. Strategic Planning & Framework Development Design and implement a comprehensive BTL marketing blueprint for pre-launch, launch, and post-launch phases across all stores and clusters. Develop scalable models for catchment activation, including society tie-ups, exhibitions, and brand alliances. 2. Innovation & Ideation Leadership Build...