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BTL Marketing Executive

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Andheri, Maharashtra, India Pravaayu Healthcare Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Key Responsibilities

Camp & Event Execution:

Organize and manage society health camps, RWA events, senior citizen group activities, and corporate wellness desks; handle permissions, logistics, and lead capture.

Lead Generation:

Meet weekly/monthly lead targets; ensure accurate data entry and seamless handover to tele-calling teams for appointment booking.

Local Partnerships:

Build and maintain relationships with gyms, yoga studios, chemists, diagnostics, housing societies, and community leaders to create recurring engagement opportunities.

Pamphlet & BTL Operations:

Execute area-wise pamphlet drops, standee/poster placements, and kiosk activations; track performance and ROI.

Territory Mapping:

Identify high-potential areas within 35 km of the clinic; create and maintain a structured activity calendar.

Compliance & Brand:

Ensure adherence to brand guidelines, patient consent protocols, and medical camp hygiene/SOPs.

Reporting:

Submit Daily Activity Reports (DAR) with leads, cost per lead (CPL), photos, and outcomes; participate in weekly reviews with Marketing & Clinic Ops.

Targets & KPIsQualified leads per week & conversion to appointments

Show-ups and first-visit conversions from activities

Number of activities executed per week (society/corporate/partnerships)

Cost per lead (CPL) and ROI by activity type

Partner/society re-booking rate

Must-Have Skills

12 years in offline/field marketing, BTL promotions, or event execution

Strong coordination, negotiation, and problem-solving skills

Comfortable with fieldwork, including weekends and flexible timings

Basic Excel/Google Sheets proficiency; documentation via WhatsApp/Photos

Fluency in Hindi & English (Marathi preferred)

Nice-to-Have Skills

Experience in healthcare, wellness, or retail activations

Knowledge of Mumbais Western & Central catchments

Two-wheeler (conveyance as per company policy)