Influencer Marketing Executive
3 days ago
Job Description:
We are looking for a dynamic and creative Influencer Marketing Executive to join our marketing team. The ideal candidate should have hands-on experience in identifying, sourcing, and managing influencers from initial outreach to campaign closure. The candidate should also be capable of planning monthly influencer calendars and should be well-versed in handling platforms like Instagram and YouTube.
Key Responsibilities:
- Identify, research, and source relevant influencers (macro, micro, and nano) across Instagram and YouTube.
- Initiate communication and negotiate collaboration terms with influencers.
- Manage end-to-end influencer marketing campaigns – from onboarding to campaign execution and post-campaign analysis.
- Create and maintain a monthly influencer collaboration calendar aligned with brand campaigns.
- Build and maintain strong relationships with influencers and content creators.
- Track and analyze performance metrics (reach, engagement, ROI) and prepare campaign reports.
- Coordinate with internal teams (design, content, sales) to ensure smooth execution of influencer campaigns.
- Stay updated with current influencer trends, viral content, and social media updates.
- Assist in managing brand's Instagram and YouTube accounts, including uploading content, captions, hashtags, and scheduling posts.
Requirements:
- Proven experience in influencer marketing or social media marketing.
- Strong knowledge of Instagram and YouTube trends, tools, and algorithms.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to multitask, prioritize, and manage time effectively.
- Proficiency in basic data tracking and reporting (Google Sheets, Excel, etc.).
Job Type: Full-time
Pay: ₹20, ₹25,000.00 per month
Benefits:
- Leave encashment
- Paid time off
- Provident Fund
Language:
- English (Preferred)
Work Location: In person
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