Marketing Data Analyst
2 days ago
We're a full-service advertising agency working with some of India's top brands across digital, influencer, and BTL activations. As we grow our verticals in influencer marketing and offline outreach, we're looking for a data-savvy individual who can help us build, manage, and organize critical datasets that power our campaigns and outreach efforts.
Role Overview:
As a Marketing Data & Outreach Analyst, you'll be responsible for gathering, structuring, and maintaining data for two key verticals:
- Influencer Marketing: Building and managing influencer databases (nano to mega influencers) with relevant metrics.
- Offline Activations: Creating and maintaining outreach lists of colleges, schools, RWAs, etc. for on-ground campaigns.
You'll work closely with our strategy, client servicing, and activation teams to ensure data is up-to-date, reliable, and easy to use for decision-making and execution.Key Responsibilities:
Influencer Marketing:
- Build and maintain a categorized influencer database (nano to mega).
- Track key metrics: followers, engagement rate, niche, location, past brand collabs.
- Assist campaign managers with influencer shortlists based on briefs.
- Update and clean influencer data regularly.
Offline Outreach:
- Research and compile data of colleges, schools,and corporate hubs.
- Maintain outreach records, contact info, event calendars, and past activity logs.
- Coordinate with on-ground teams to update response and conversion data.
General:
- Create dashboards, trackers, and reporting formats for internal use.
- Ensure all data is structured, searchable, and regularly backed up.
- Identify and suggest tools or platforms to improve data efficiency.
Requirements:
- Strong proficiency in Excel/Google Sheets (filters, VLOOKUP, pivot tables, basic formulas).
- Internet research skills to source data efficiently.
- Basic understanding of influencer marketing and BTL activations (preferred).
- Detail-oriented, organized, and proactive.
- Good communication skills – written & verbal.
Bonus Skills (Nice to Have):
- Familiarity with tools like Heepsy, HypeAuditor, or Instagram analytics.
- Experience in CRM tools or project management platforms (Airtable, Notion, etc.).
- Exposure to advertising/marketing agency workflows.
What You Get:
- A dynamic, young team and collaborative work culture.
- Hands-on exposure to influencer campaigns and on-ground brand activations.
- Opportunities to learn and grow across verticals in the agency.
- Work with top brands like [Titan, Fastrack, HP, etc. – customize based on your portfolio].
If interested, please share your resume on
Job Type: Full-time
Pay: ₹18, ₹25,000.00 per month
Work Location: In person
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