CRM Executive
12 hours ago
**Job Title**: CRM Executive / CRM Manager - Retail Store
**Location**: Adyar, Chennai
**Experience**: 1-3 years (Executive)
**Job Type**: Full-time
**Job Summary**:
**Key Responsibilities**:
- Manage and maintain the customer database across retail outlets
- Design and execute CRM campaigns to drive customer retention and repeat purchases
- Analyze customer buying patterns and segment data for targeted marketing
- Develop loyalty programs and monitor their performance
- Coordinate with marketing and sales teams to ensure consistent brand messaging
- Track customer feedback and resolve issues in coordination with store teams
- Generate reports on CRM campaign performance and customer behavior analytics
- Use CRM tools/software (like Zoho CRM, Salesforce, or other retail CRM platforms)
- Train retail staff on CRM tools and customer service best practices
**Key Skills Required**:
- Strong understanding of retail customer behavior and segmentation
- Proficiency in CRM tools (e.g., Salesforce, Zoho CRM, Microsoft Dynamics)
- Good analytical and communication skills
- Ability to interpret data and derive actionable insights
- Strong organizational and time-management skills
**Preferred Qualifications**:
- Bachelor’s degree in Marketing, Business Administration, or related field
- Experience in the retail sector or customer service roles
- Knowledge of loyalty program design and implementation
**Job Types**: Full-time, Permanent
Pay: ₹20,000.00 - ₹27,000.00 per month
**Benefits**:
- Health insurance
- Provident Fund
Schedule:
- Day shift
Work Location: In person
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