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CRM Executive

2 weeks ago

Adyar Chennai Tamil Nadu, India True Talents Consulting Private Limited Full time

**Job Title**: CRM Executive / CRM Manager - Retail Store

**Location**: Adyar, Chennai

**Experience**: 1-3 years (Executive)

**Job Type**: Full-time

**Job Summary**:
**Key Responsibilities**:

- Manage and maintain the customer database across retail outlets
- Design and execute CRM campaigns to drive customer retention and repeat purchases
- Analyze customer buying patterns and segment data for targeted marketing
- Develop loyalty programs and monitor their performance
- Coordinate with marketing and sales teams to ensure consistent brand messaging
- Track customer feedback and resolve issues in coordination with store teams
- Generate reports on CRM campaign performance and customer behavior analytics
- Use CRM tools/software (like Zoho CRM, Salesforce, or other retail CRM platforms)
- Train retail staff on CRM tools and customer service best practices

**Key Skills Required**:

- Strong understanding of retail customer behavior and segmentation
- Proficiency in CRM tools (e.g., Salesforce, Zoho CRM, Microsoft Dynamics)
- Good analytical and communication skills
- Ability to interpret data and derive actionable insights
- Strong organizational and time-management skills

**Preferred Qualifications**:

- Bachelor’s degree in Marketing, Business Administration, or related field
- Experience in the retail sector or customer service roles
- Knowledge of loyalty program design and implementation

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹27,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Work Location: In person