CRM Executive
1 day ago
**Senior Executive - CRM**
**Location**: Tambaram, Chennai
**Full-time | On-site**
**About the Role**
**Key Responsibilities**
**Functional**:
- Execute CRM campaigns and coordinate with the **Capillary** team
- Analyze customer behavior and value delivery
- Prepare ad-hoc reports using **Insights+** (CRM KPI, Campaign Reports, New vs Existing Reports)
- Manage SMS campaigns via **Engage+**, including SMS credits, POs, and retainer charges
- Maintain and manage customer-level and transaction-level databases through **FTP** (birthdays, anniversaries, tele-calling, top customers)
- Analyze customer data to generate insights and develop targeted CRM programs
- Manage **Capillary coupons** (promo GVs, DVS, birthday, anniversary) and **DVS campaigns** (NSO, Retention, Earn & Burn)
- Execute **points campaigns** (e.g., 2X, 4X) and track **liability reports** (issuance/redemption)
**Organizational**:
- Adhere to service level agreements (SLAs) and internal processes
**Qualifications & Skills**
- Bachelor’s degree (preferred in Marketing, Business, or related field)
- 2-4 years of experience in CRM or Marketing Analytics
- Hands-on experience with **Capillary CRM** is highly preferred
- Strong analytical and reporting skills
- Proficiency in Excel and CRM tools
- Good communication and coordination skills
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
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