PPC Executive

2 weeks ago

Pune Maharashtra, India Ikf Full time

I Knowledge Factory is a dynamic and rapidly growing digital marketing agency committed to delivering exceptional results for our clients. We specialize in creating strategic digital marketing campaigns that drive tangible business outcomes.

Position Overview:
Responsibilities : Client Management:

- Serve as the primary point of contact for assigned clients.
- Understand client goals and objectives to develop effective PPC strategies.
- Regularly communicate with clients to provide updates and gather feedback.

Campaign Planning and Execution:

- Develop and implement PPC campaigns across various platforms (Google Ads, Bing Ads, etc.).
- Conduct keyword research, ad copy creation, and landing page optimization.
- Monitor, analyze, and optimize campaign performance for maximum ROI.

Budget Management:

- Responsible for managing client budgets effectively._ _Monitor spending and allocate budgets based on campaign performance._ _Provide recommendations for budget adjustments and optimizations._

Client Query Resolution:

- Address client queries promptly and professionally.
- Offer insights and solutions to optimize campaign performance.
- Provide regular reports and updates to clients on campaign progress.

Data Analysis:

- Utilize analytics tools to analyze campaign performance data.
- Extract actionable insights and make data-driven decisions.
- Present findings to clients in a clear and understandable manner.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience as a PPC Executive with 2-3 years of hands-on experience.
- In-depth knowledge of PPC campaign management across various platforms.
- Strong analytical skills with the ability to interpret data and trends.
- Excellent client-facing and communication skills.
- Proficient in budget management and optimization techniques.
- Google Ads and Bing Ads certifications are a plus.

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