
PPC Executive
2 days ago
Were Hiring: PPC Executive (B2B Marketing)
Location: Pune (Hybrid)
Experience: 35 years
Employment Type: Full-time
About the Role
We are seeking a results-driven PPC Executive with proven experience in B2B digital marketing to manage and optimize paid search campaigns across Google Ads, LinkedIn Ads, and other platforms.
If you have a track record of generating high-quality leads for the USA market and a strong understanding of funnel metrics, targeting, and ROI optimization — we'd love to connect with you
Key Responsibilities
Plan, execute, and optimize PPC campaigns across Google & LinkedIn.
Conduct keyword research & competitor analysis to drive growth.
Write compelling ad copy tailored for B2B audiences.
Monitor and optimize bids, budgets & targeting for maximum ROI.
Collaborate with sales & marketing teams to align with lead-gen goals.
Create performance reports with actionable insights.
Stay updated with platform changes & industry trends.
Requirements
3–5 years of hands-on PPC experience (B2B preferred).
Proven expertise in Google Ads & LinkedIn Ads lead generation.
Strong analytical skills (Google Analytics, Tag Manager, Conversion Tracking).
Excellent written & verbal communication.
Knowledge of Canva is a plus.
Familiarity with CRM & marketing automation tools.
Preferred
Google Ads & LinkedIn Ads certifications.
Experience in IT services / professional services marketing (USA market).
Understanding of B2B buyer journeys & funnel optimization.
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