PPC Executive

3 days ago

Pune Maharashtra, India SIGA Systems Pvt. Ltd. Full time

**PPC Executive**

**Job Summary**:
**About SiGa Systems Pvt. Ltd.**:
**Company Address**:
Office No. 101, Metropole, Near BRT Bus Stop, Dange Chowk, Thergaon, Pune, Maharashtra - 411 033

**Qualifications**:

- **Degree**: Bachelor’s degree in Marketing, Business, or a related field.
- **Experience**: 1-2 years of experience in managing PPC campaigns.

**Annual CTC Range**: As per company norms.

**Technical Key Skills**:

- Proven experience with PPC platforms such as Google Ads, Bing Ads, and social media advertising.
- Strong analytical skills and experience using tools like Google Analytics to track and report on campaign performance.
- Ability to create and optimize ad copy, landing pages, and PPC strategies to drive traffic and conversions.
- Knowledge of keyword research and competitive analysis.
- Familiarity with A/B testing and conversion rate optimization.
- Proficiency in managing PPC budgets and bids to achieve the best possible ROI.
- Experience with remarketing and audience targeting strategies.

**Desired Competencies**:

- Excellent analytical and problem-solving skills.
- Ability to work independently and manage multiple campaigns simultaneously.
- Strong attention to detail and organizational skills.
- Good communication skills for reporting and collaboration with team members.
- Familiarity with SEO practices is a plus.
- Experience in a fast-paced work environment and the ability to adapt to changing priorities.

**Industry**: IT-Software / Software Services
**Functional Area**: IT Software - Digital Marketing
**Role Category**: PPC Executive
**Employment Type**: Permanent Job, Full Time

**Roles & Responsibilities**:

- Develop, implement, and manage PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media.
- Monitor and analyze campaign performance to identify opportunities for optimization.
- Conduct keyword research and create targeted ad copy to attract high-quality traffic.
- Manage PPC budgets and bids to ensure efficient use of resources and maximum ROI.
- Collaborate with the marketing team to align PPC strategies with overall marketing goals.
- Generate reports and insights on campaign performance, providing recommendations for improvement.
- Stay updated with industry trends and best practices to ensure competitive PPC strategies.
- Conduct A/B testing and other optimization techniques to enhance ad performance.
- Handle remarketing campaigns and audience targeting to increase conversion rates.

**Job Types**: Full-time, Permanent

**Benefits**:

- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO, PPC: 1 year (preferred)

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