PPC Executive
1 week ago
We are seeking a skilled PPC Executive to manage and optimize pay-per-click (PPC) campaigns across Google Ads and Meta Ads. The ideal candidate will have hands-on experience in running, monitoring, and improving digital ad campaigns to maximize ROI. You will be responsible for keyword research, ad copy creation, bid management, A/B testing, and performance analysis to drive high-quality leads and conversions.
Key Responsibilities:
- Plan, create, and manage Google Ads (Search, Display, Shopping, Video) and Meta Ads (Facebook & Instagram) campaigns.
- Conduct keyword research, audience targeting, and competitor analysis to optimize ad performance.
- Write compelling ad copies and creatives to improve CTR and conversion rates.
- Monitor budgets, adjust bids, and implement bid strategies for cost-effective campaigns.
- Perform A/B testing for ads, landing pages, and audience segments.
- Track KPIs (CTR, CPC, CPA, ROAS) and generate performance reports with actionable insights.
- Work closely with the marketing team to align PPC strategies with business goals.
- Stay updated with latest PPC trends, tools, and best practices in Google & Meta Ads.
Requirements:
- 0.6-2 years of experience in managing Google Ads & Meta Ads.
- Strong understanding of PPC strategies, bidding techniques, and analytics.
- Proficiency in Google Ads Editor, Google Analytics, Meta Ads Manager, and Google Tag Manager.
- Analytical mindset with the ability to interpret data and optimize campaigns.
- Excellent communication and teamwork skills.
- Certification in Google Ads and/or Meta Blueprint is a plus.
Job Type: Full-time
Pay: ₹8, ₹15,000.00 per month
Work Location: In person
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