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PPC Executive

2 weeks ago

Balewadi Pune Maharashtra, India Degigini Full time

**Key Responsibilities**:

- Plan, execute, and optimize PPC campaigns across various platforms (Google Ads, Meta Ads, etc.) to meet the company's goals.
- Conduct thorough keyword research and selection to identify high-performing search terms.
- Monitor and analyze campaign performance, adjusting strategies to achieve optimal results.
- Collaborate with the content and creative teams to develop compelling ad copies and visuals that resonate with the target audience.
- Manage budgets effectively, ensuring maximum ROI for each campaign.
- Generate detailed reports on campaign performance, providing insights and recommendations for future improvements.
- Stay up-to-date with the latest trends and best practices in PPC and digital marketing, especially within the real estate sector.
- Perform A/B testing to identify the most effective ad formats and targeting strategies.

**Qualifications**:

- A minimum of 2 years of experience in PPC campaign management, with a focus on the real estate sector.
- Proficiency in using PPC platforms such as Google Ads, Meta Ads, and other relevant tools.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Experience with keyword research tools and methodologies.
- Excellent written and verbal communication skills.
- Ability to work independently as well as part of a team.
- Knowledge of SEO principles is a plus.

**Preferred Skills**:

- Experience with real estate marketing strategies.
- Familiarity with landing page optimization and conversion rate optimization (CRO).
- Strong understanding of Google Analytics and other web analytics tools

Schedule:

- Day shift

**Experience**:

- total work: 2 years (preferred)

Work Location: In person

Expected Start Date: 27/08/2024