Performance Marketer

6 days ago

Piplod Surat Gujarat, India Brand Circus Events Full time

We’re looking for a result-driven **Performance Marketer** who can independently plan, execute, and scale paid marketing campaigns across Google and Meta (Facebook/Instagram). The role involves working across two business verticals:

- **MOVE - I Am On The Move**: A fitness-tech platform offering virtual events, running/cycling challenges, and corporate wellness programs.
- **Brand Circus Events**: A leading event management agency that manages marathons, conferences, expos, and ticketed public events across India.

Your job is to **maximize ROI** on ad spends, generate qualified leads, drive event registrations, and grow our digital reach.

**Key Responsibilities**:

- **Ad Campaign Management**:

- Create, run, and optimize paid ad campaigns on Meta (FB/IG) and Google Ads (Search, Display, YouTube).
- Manage budgets, set objectives, and monitor daily performance for lead generation, ticket sales, app installs, etc.
- **Event Marketing**:

- Plan geo-targeted campaigns for city-based events (marathons, expos) to drive registrations.
- Promote virtual events and challenges through strategic targeting and retargeting.
- **ROI Optimization & Funnel Setup**:

- Build and optimize lead funnels using WhatsApp automation, ManyChat, landing pages, etc.
- Minimize cost per lead/conversion while improving ROAS and retention.
- **Analytics & Reporting**:

- Set up tracking via Meta Pixel, Google Tag Manager, and UTM links.
- Prepare weekly reports with campaign insights, learnings, and suggestions.
- **Collaboration & Strategy**:

- Work with content and design teams to develop ad creatives and landing pages.
- Suggest new growth strategies and campaign ideas based on performance trends.

**Qualifications & Skills**:

- 2+ years of experience in running Meta and Google ad campaigns.
- Proven track record in lead generation and sales through paid ads.
- Strong understanding of ad KPIs: CPL, CTR, ROAS, CPA, etc.
- Hands-on experience with tools like Google Analytics, Meta Ads Manager.
- Knowledge of automation tools like ManyChat, Zapier, or WhatsApp APIs is a plus.
- Excellent communication, reporting, and analytical thinking skills.

**Nice to Have**:

- Experience in event marketing or fitness/wellness-related platforms.
- Understanding of audience behavior in India across Tier 1/2/3 cities.

**What We Offer**:

- Diverse projects across virtual and on-ground events.
- Flexible work environment.
- Opportunity to grow with two high-potential brands.
- Performance-based incentives.

Pay: ₹15,000.00 - ₹20,000.00 per month

**Benefits**:

- Paid sick time

Supplemental Pay:

- Performance bonus

Work Location: In person

Expected Start Date: 01/08/2025

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