Performance Marketer

4 weeks ago

Surat, India Alpino Health Foods Full time

Job Summary:

We are seeking a results-driven
Performance Marketer
to join our FMCG marketing team at Alpino Health Foods Pvt Ltd. The ideal candidate will be responsible for planning, executing, optimizing, and reporting on digital campaigns that drive measurable growth across multiple channels. You will work closely with brand, creative, media, and analytics teams to acquire new customers, retain existing ones, and maximize ROI for our products.

Key Responsibilities:

  • Campaign Strategy & Execution
  • Plan, launch, and manage performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Amazon, and other relevant platforms.
  • Collaborate with brand and product teams to align performance campaigns with broader marketing goals.
  • Budget Management
  • Manage and allocate performance marketing budgets effectively to maximize ROI and customer acquisition cost (CAC) efficiency.
  • Continuously monitor spend vs. performance to reallocate resources dynamically.
  • Analytics & Reporting
  • Monitor KPIs such as ROAS, CPA, CTR, CVR, LTV, and churn to assess campaign effectiveness.
  • Use tools such as Google Analytics, Meta Business Manager, and campaign dashboards to generate actionable insights.
  • Report performance and insights to stakeholders on a weekly/monthly basis.
  • Optimization & Experimentation
  • Conduct A/B tests on creatives, copy, audience segments, and landing pages.
  • Optimize bidding strategies, audience targeting, and conversion paths.
  • Collaboration & Stakeholder Management
  • Liaise with creative teams for ad assets, product managers for USPs, and eCommerce teams for product availability/pricing.
  • Work with media agencies, ad tech partners, and influencers when required.

Key Requirements:

  • Education:
    Bachelor's degree in Marketing, Business, Economics, or related field.
  • Experience:
    3–5 years of experience in performance marketing, ideally within FMCG, D2C, or eCommerce sectors.
  • Technical Skills:
  • Hands-on experience with platforms like Google Ads, Meta Ads Manager, Amazon Ads, and DSPs.
  • Proficiency in Google Analytics, Data Studio, and Excel/Sheets.
  • Knowledge of conversion tracking (e.g., GTM, pixels, UTM tracking).
  • Soft Skills:
  • Strong analytical and data interpretation skills.
  • Self-starter with a growth mindset and performance-driven approach.
  • Excellent communication and project management skills.

Preferred Qualifications:

  • Experience with FMCG or CPG brands.
  • Understanding of omnichannel attribution and offline/retail uplift measurement.
  • Familiarity with D2C platforms like Shopify, WooCommerce, or marketplaces like Amazon, Flipkart, Nykaa, etc.

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