Creative Strategist

7 days ago

Remote, India Messold Technologies Full time

**Job Description: Creative Strategist (Performance Ads Focus)**
**Location**: Remote
**Type**: Full-Time
**About the Role**:
We are seeking a **Creative Strategist** who will be dedicated to crafting high-performing ad creatives and messaging for our Meta advertising campaigns. This role is crucial for ensuring that our ads resonate with different audience segments and deliver strong performance metrics.
**Key Responsibilities**:

- **Ad Creative Development**: Design and conceptualize ad creatives tailored to different stages of the marketing funnel (awareness, consideration, conversion).
- **Messaging Strategy**: Create compelling copy and messaging hooks that align with the brand’s tone and target audience (e.g., premium vs. affordable brands).
- **Performance Analysis**: Work with the Meta ads team to review ad performance metrics (CTR, ROAS) and iterate on creative elements accordingly.
- **Testing & Optimization**: Conduct A/B tests on different creative versions and refine creatives based on data-driven insights.
- **Brand Alignment**: Ensure all creatives maintain brand consistency while allowing room for creative experimentation.
- Experience in performance marketing or creative strategy for e-commerce or D2C brands.
- Strong understanding of ad performance metrics and A/B testing.
- Ability to craft both visual and copy elements that resonate with different audience segments.

**Experience**:

- 2-4 years of experience in digital marketing, creative strategy, or performance-driven advertising (preferably with D2C/e-commerce brands).
- Proven track record of creating high-performing ad creatives for Meta (Facebook/Instagram).

**Mindset & Traits**:

- Data-driven + creative thinker.
- Comfortable collaborating with performance marketing teams.
- Up-to-date with latest digital trends, ad formats, and consumer psychology.
- Strong communication skills for explaining creative rationales

Pay: ₹35,000.00 - ₹40,000.00 per month

**Benefits**:

- Flexible schedule
- Work from home

Work Location: Remote

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