Sales Coach

17 hours ago

Lucknow Uttar Pradesh, India Piramal Pharma Solutions Full time

Business: Piramal Consumer Healthcare
Department: Sales & Development
Location: Delhi
Travel: High

**Job Overview**:
The Sales Coach is responsible for driving field sales effectiveness by mentoring and coaching new and underperforming Territory Sales Officers (TSOs) and Area Sales Officers (ASOs). The role ensures seamless onboarding, structured induction, and ongoing capability development to enhance sales performance. The incumbent will work closely with Business Territory Managers (BTMs) and frontline sales teams to improve sales execution, process adherence, and overall productivity

**Key Stakeholders: Internal**
- Area Sales Managers (ASMs)
- Sales Officers/Area Sales Executives
- Zonal HRs
- Zonal Sales Managers (ZSMs)
- Territory Sales Officers (TSOs) / Area Sales Officers (ASOs)
- Sales Development Teams
- ZSDMs

**Reporting Structure:

- **

**Reports To**:Business Training Managers (BTMs)

**Direct Reports**:No direct reports

**ESSENTIAL QUALIFICATION**:

- Bachelor's degree in Business Administration, Marketing, Sales, or a related field
- MBA preferred but not mandatory

**Experience:

- **
- Minimum 5-7 years of experience in sales and field coaching, preferably in FMCG, Consumer Healthcare, or a related industry
- Proven track record in training and mentoring sales teams to drive performance
- Strong understanding of sales processes, market dynamics, and retail distribution

**KEY ROLES/RESPONSIBILITIES**:
**1. Field Coaching & Sales Performance Improvement**
- Conduct **Joint Field Work (JFW)**per month with newly joined and low-performing TSOs/ASOs.
- Drive improvement in **Process Parameter Incentives**.
- Build capability of FF ( capability index )

**2. Induction & Onboarding Support**
- Support BTMs in executing **ideal induction programs**for new TSOs/ASOs

**3. Training & Capability Building**
- Conduct **capsule training sessions**for low-earning TSOs/ASOs within the designated area to improve their sales knowledge and effectiveness
- Drive measurable improvement in knowledge test scores of trained employees

**4. Monthly Knowledge Test Compliance & Performance**
- Ensure **100% completion**of monthly knowledge tests assigned to TSOs/ASOs in the designated area
- Monitor and drive **80%+ pass rate in the first attempt**for all participants on Enthraltech

**Key Competencies:

- **
- **Sales Coaching & Mentoring**:Ability to develop and nurture sales talent through structured guidance and feedback
- **Training & Facilitation**:Skilled in delivering impactful training sessions to enhance knowledge and execution
- **Field Execution & Market Knowledge**:Strong grasp of sales execution strategies, retail dynamics, and competitive benchmarking
- **Analytical & Performance Monitoring**:Ability to track and improve sales KPIs through data-driven interventions
- **Stakeholder Collaboration**:Ability to work closely with BTMs, ASMs, and ZSMs to drive alignment and execution
- **Result Orientation**:Focused on achieving measurable improvements in sales productivity and performance metrics

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