Performance Marketing

6 days ago

Hyderabad Telangana, India PepsiCo Full time

Overview:
Hands-on key role to plan, manage, execute and optimize performance marketing campaigns across European markets focusing on key retailers across eGrocery & Pureplay primarily. This role will be responsible for working closely with the eComm commercial lead to understand objectives, priority products and budgets in order to launch campaigns that deliver results.

**Responsibilities**:
Campaign planning:

- Partner with commercial teams to understand objectives, challenges, priorities and budgets
- Conduct forecasting for annual and monthly budgets
- Ensure deployment of best practices in all performance and on-platform search campaigns across markets
- Proactively seek out new opportunities and make recommendations to grow eCommerce performance campaigns via new ad groups, ad copy testing, landing page optimizations, and keyword expansion
- Manage test & learn agenda to identify new opportunities, ensuring clear goals against key marketing activities & knowledge share

Campaign execution:

- Manage eComm performance campaigns across multiple retailer platforms/markets and Pepsico brands
- Keyword Research and Ad Copy Development
- Manage and maintain campaign budgets or spend summaries
- Track and analyze campaign data to achieve business goals
- Optimize and Manage campaigns for achievement of KPIs, budgets and deadlines
- Lift & shift learnings across campaigns while planning and delivering the marketing strategies

Reporting and optimization:

- Present the results to internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions
- Liaise with cross functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search
- Work closely with analytics and data science teams to discover, test data driven ways to optimize performance
- Stay up to date with developments in performance marketing and the competitive landscape

5.0 Key Skills/Experience Required
Identify any differentiating expertise required for success in the role.

Qualifications:
Qualifications/Requirements
- 2-3+ years’ experience working within eCommerce marketing / Shopper Marketing
- Understanding of eCommerce landscape in EU
- Good understanding of PPC/CPC/CPM models
- Good analytical, numerical, and reporting skills but also creative mindset
- Good verbal and written communication with excellent English
- Strong Microsoft Office skills especially Excel & ppt
- Ability to navigate & influence matrix organization from distance - connect with both management team level as well as operational level
- Sense for organizational dynamics, ability to build strong relationships and influence
- Hands-on as well as strategic
- Flawless execution
- Get things done (fast) mindset
- Top analytical skills - finding insights & actions from Data
- Curious, fast learner

  • Performance Marketer

    2 weeks ago

    Manikonda, Hyderabad, Telangana, India valuevault digital marketing llp Full time

    **1. *Campaign Planning & Execution** ** Develop and manage end-to-end paid ad campaigns (Google, Meta, LinkedIn, YouTube, etc.)** ** Conduct audience research, competitor analysis, and keyword planning** ** Set up ad groups, creatives, landing pages, and UTM tracking** **2. *Optimization & Performance Tuning** ** Monitor daily campaign performance and...

  • Performance Marketer

    2 weeks ago

    Hyderabad, Telangana, India Keka Technologies Full time

    **About Keka**: - We are B2B SaaS Platform pre-dominantly into the HR Space, helping companies and employees w.r.t time, attendance, performance management, payroll management, onboarding and hiring modules. - This is one of those products which any HR would need to automate his/her process in any organization. - 8 years since we have entered the market,...

  • Performance Marketing

    2 days ago

    Hyderabad, Telangana, India Innopark Private Limited Full time

    Key Responsibilities - Develop and execute performance marketing strategies across digital channels including Google Ads, Facebook/Instagram Ads, and other relevant platforms - Manage monthly marketing budget and optimize spend allocation to achieve target customer acquisition costs and ROAS - Analyze campaign metrics, conduct A/B testing, and leverage data...

  • Performance Marketer

    6 days ago

    Hyderabad, Telangana, India ADEO DISTINCTIONS & DIMENSIONS PVT LTD Full time

    Job Description: We are seeking a skilled Performance Marketing Specialist to strategize, execute, and optimize high-performing campaigns across Google Ads and Meta platforms. The ideal conversions and ROI. Proficiency in ad platforms, keyword research, and A/B testing is essential. Join us to elevate client success with impactful advertising...

  • Performance Marketer

    2 weeks ago

    Hyderabad, Telangana, India ADEO DISTINCTIONS & DIMENSIONS PVT LTD Full time

    Job Description: We are seeking a skilled Performance Marketing Specialist to strategize, execute, and optimize high-performing campaigns across Google Ads and Meta platforms. The ideal conversions and ROI. Proficiency in ad platforms, keyword research, and A/B testing is essential. Join us to elevate client success with impactful advertising...

  • Performance Marketer

    2 weeks ago

    Jubilee Hills, Hyderabad, Telangana, India Codeft Full time

    Applied Particle Technology Inc. is a company dedicated to protecting workers from lung disease by developing sensing and control technologies for airborne pollutants. We are committed to creating innovative solutions that improve workplace safety and promote healthier environments. Our team is passionate about making a positive impact on the health and...

  • Paid/performance Marketing

    2 days ago

    Hyderabad, Telangana, India ANTS Digital Full time

    ants is always on the lookout for creative, passionate, adventurous, and quirky people to join our team. If you’re excited to work on award-winning projects, collaborate with fantastic people and be willing to challenge yourself, you may be that special someone we are looking for. Diverse portfolio of B2B, B2C, B2G and D2C clients | Challenging work |...

  • Digital Marketing Intern

    1 week ago

    Hyderabad, Telangana, India Digiclutch Digital Marketing Agency Full time

    As a **Digital Marketing Executive**, your role involves enhancing a website's online presence and driving traffic through effective digital marketing strategies. This includes: - Analyzing, reviewing, and implementing website improvements. To achieve these objectives, Digital Marketing Executives leverage a variety of techniques, such as: - Conducting...

  • Performance Marketing Professional

    1 week ago

    Hyderabad / Secunderabad, Telangana, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 28,00,000

    Performance Marketing ProfessionalWe are seeking a skilled Performance Marketing Professional to join our team. This individual will be responsible for managing and executing large-scale ad campaigns across various platforms.Job Description:Key Responsibilities:Develop and execute performance marketing strategies to drive business growth.Manage and optimize...

  • Performance Marketing Executive

    6 days ago

    Ameerpet, Hyderabad, Telangana, India Gausi Full time

    **Job Title**: Performance Marketing Executive (Emarket Places) **Key Responsibilities**: - Develop and manage performance marketing campaigns in Emarket Places. - Analyze campaign performance data to optimize results. - Conduct A/B tests to refine ad creatives and targeting. - Manage and allocate budgets efficiently to maximize ROI. - Collaborate with...