Performance Marketer

5 days ago

Hyderabad Telangana, India ADEO DISTINCTIONS & DIMENSIONS PVT LTD Full time

Job Description:
We are seeking a skilled Performance Marketing Specialist to strategize, execute, and

optimize high-performing campaigns across Google Ads and Meta platforms. The ideal

conversions and ROI. Proficiency in ad platforms, keyword research, and A/B testing is

essential. Join us to elevate client success with impactful advertising solutions

Key Responsibilities

1. Google Ads & Meta Ads Campaign Management:
○ Plan, execute, and manage Different types Google Ads campaigns (Search,

Display, Shopping, and Video, Remarketing etc).

○ Conduct audience segmentation and targeting.

2. Keyword Research & Targeting:
○ Perform detailed keyword research for campaigns.

○ Finding the right audience and setting up custom audiences for ads.

○ Identify cost-effective and high-conversion opportunities.

3. Performance Optimization: ○ Optimize campaigns for better ROI, lower CPC, and higher quality scores. ○ Conduct A/B testing for ad creatives and landing pages. ○ Optimize the ads performance through deep analysis of unique CTR, all CTR, ROAS 4. Reporting & Analytics: ○ Generate detailed campaign performance reports. ○ Provide actionable insights using tools like Google Analytics and Ads Dashboard. 5. Budget Management: ○ Allocate and monitor ad spend efficiently across campaigns. ○ Track budgets to maximize returns while avoiding overspending. ○ Track which ads run best at what time and location 6. Industry Updates: ○ Stay informed about new features, tools, and trends in Google Ads. ○ Experiment with innovative features like Performance Max and Smart Bidding. ○ On going learning to understand on how to improve google ads performance Qualifications & Skills 1. Education: ○ Bachelor’s degree in Marketing, Business, or related fields. 2. Experience: ○ 3+ years of hands-on experience in Google Ads & Meta ads management. 3. Technical Skills: ○ Proficiency in Google Ads (certification preferred). ○ Familiarity with Google Analytics, Search Console, and SEMrush. ○ Basic knowledge of landing page optimization and website architecture

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

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