Performance Marketing Executive

6 days ago

Vidyavihar Mumbai Maharashtra, India Veena World Full time

**Eligibility**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (4-6 years) in performance marketing, with a focus on driving measurable results.
- Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook Ads Manager, etc.
- Strong analytical skills and the ability to translate data into actionable strategies.
- Excellent communication and collaboration skills.
- Up-to-date knowledge of the latest trends and innovations in digital marketing.
- Results-driven mindset with a focus on achieving key performance indicators (KPIs).

**Responsibilities**:

- As a Performance Marketing Executive at Veena World, you will play a crucial role in driving customer acquisition and revenue growth through effective digital strategies. Your responsibilities will include:

- **Campaign Strategy and Execution**:Develop and execute comprehensive performance marketing strategies across various digital channels, such as Google Ads, Facebook, and other relevant platforms.
- ** Paid Advertising Management**:Manage and optimize paid advertising campaigns to maximize ROI. This includes budget allocation, bid management, ad creative testing, and ongoing performance analysis.
- ** Data Analysis and Insights**: Utilize analytical tools such as Google Analytics to analyze performance data. Identify trends, patterns, and opportunities, and translate them into actionable insights to enhance campaign effectiveness.
- ** Collaboration with Cross-Functional Teams**: Work closely with other departments, such as product development and sales, to align marketing efforts with overall business goals. Collaborate on the development of integrated marketing campaigns.
- ** Stay Informed on Industry Trends**: Keep abreast of industry trends, emerging technologies, and best practices in performance marketing. Implement innovative strategies to ensure the company remains competitive in the digital landscape.

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