Performance Marketing Executive

10 hours ago

Navi Mumbai Maharashtra, India Pink Sky HR Services Full time

Location: Gurgaon

WFO- 5 days

Job Summary

We are seeking a results-driven and analytical Performance Marketing Executive to join our

optimizing performance-driven marketing campaigns to achieve our business objectives.

You will work closely with cross-functional teams to drive traffic, increase conversions, and

maximize ROI.

Key Responsibilities:

- Campaign Strategy & Execution:
○ Develop and execute performance marketing strategies across various

channels, including search engines, social media, and display advertising.

performance-based marketing initiatives.
- Performance Analysis & Optimization:
○ Monitor and analyze campaign performance metrics, including click-through

rates, conversion rates, and cost-per-acquisition.

○ Implement data-driven optimizations to enhance campaign effectiveness and

ROI.
- Budget Management:
○ Allocate and manage marketing budgets efficiently, ensuring alignment with

overall business goals.

○ Track and report on budget expenditures and performance.
- A/B Testing & Experimentation:
○ Develop and execute A/B tests to evaluate different versions of ads, landing

pages, and marketing content.

○ Use test results to refine strategies and improve performance.
- Reporting & Insights:
○ Generate regular reports on campaign performance and key metrics.

○ Provide actionable insights and recommendations for continuous

improvement.

**Qualifications**:

- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Experience: 1 - 2 years of experience in digital marketing, performance marketing, or a

similar role.
- Skills:
○ Proficiency in digital marketing platforms and tools (e.g., Google Ads,

Facebook Ads Manager, Google Analytics).

○ Strong analytical skills with the ability to interpret data and make data-driven

decisions.

○ Excellent communication and presentation skills.

○ Detail-oriented with strong project management abilities.

Desired Attributes
- Creative Problem-Solving: Ability to develop innovative strategies to address

marketing challenges.
- Adaptability: Comfortable working in a fast-paced environment with shifting priorities.
- Team Player: Collaborative approach

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Schedule:

- Day shift
- Monday to Friday

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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