Performance Marketing Executive

3 weeks ago

Mumbai, India SIB Infotech - Digital Marketing Services Agency Full time

About Us:

We are looking for a detail-oriented and results-driven Pay-Per-Click (PPC) Executive to assist in the management and optimization of PPC campaigns for our clients or company. The PPC Executive will work closely with the PPC Manager or Digital Marketing Manager to implement PPC strategies, analyze campaign performance, and optimize campaigns to achieve client or company goals.

Roles and Responsibilities:

  • Collaborate with clients and internal teams to develop comprehensive PPC advertising strategies aligned with client goals, target audience, and budget requirements.
  • Conduct thorough keyword research to identify relevant search terms and phrases. Optimize landing page & create compelling ad copy that resonates with the target audience and drives clicks and conversions.
  • Set up and configure PPC campaigns across platforms such as Google Ads, Meta Ads, and other social media advertising platforms. Manage campaign budgets, bidding strategies, and targeting parameters to maximize ROI and achieve campaign objectives. Setup and implement conversion tracking tags using Google Tag Manager.
  • Create visually appealing and engaging ad creatives, including images, videos, and ad copy variations, to capture audience attention and encourage click-throughs. Generate regular reports on campaign performance and key metrics. Analyze data to identify trends, insights, and opportunities for optimization. Provide clients with actionable recommendations and insights to drive campaign success
  • Monitor campaign performance metrics such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS). Continuously optimize campaigns by adjusting targeting, bidding, ad creative, and landing page elements to improve performance and achieve campaign objectives. A/B Testing and Experimentation Conduct A/B tests and experiments to evaluate the effectiveness of different ad creatives, targeting options, and bidding strategies. Use data-driven insights to refine campaign tactics and improve overall performance.
  • Utilize advanced targeting options and audience segmentation techniques to reach specific demographic, geographic, and behavioral audiences. Implement remarketing campaigns to re-engage previous website visitors and convert them into customers.

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