Executive - Performance Marketing

3 days ago

Mumbai Maharashtra, India Social Donut Full time

**Location**: Goregaon East, Mumbai (_Work from Office_)

**Job Overview**:
Social Donut is seeking a detail-oriented and results-driven individual to join our team as a Performance Marketing Executive. As a Performance Marketing Executive, you will play a crucial role in evaluating campaign performance, generating insights, and contributing to the success of our clients.

**Responsibilities**:
1) Campaign Analysis:

- Evaluate the performance of digital advertising campaigns on various platforms, focusing on key metrics such as click-through rates, conversion rates, and return on ad spend.
- Provide regular reports and actionable insights to internal teams and clients.

2) Data Interpretation:

- Analyze large datasets to identify trends, patterns, and opportunities for optimization.
- Work closely with the digital marketing team to refine strategies based on data-driven insights.

3) Ad Platform Management:

- Assist in the management and optimization of digital advertising campaigns, with a primary focus on platforms like Google Ads and Facebook Ads.
- Collaborate with cross-functional teams to ensure campaigns align with overall marketing goals.

4) Budget Monitoring:

- Support the monitoring of campaign budgets and pacing, providing recommendations for efficient resource allocation.
- Contribute to budget optimization strategies based on performance analysis.

**Qualifications**:

- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- 2-3 years of experience in digital marketing, with a focus on campaign analysis and optimization.
- Strong analytical skills with the ability to derive actionable insights from data.
- Familiarity with digital marketing concepts, including PPC, SEM, and social media advertising.
- Excellent communication and collaboration skills.

**Preferred Skills**:

- Expertise in Meta ads planning, execution and optimisation
- Experience with additional digital advertising platforms.
- Familiarity with marketing automation tools.

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