Demand Generation Executive

5 days ago

Mumbai, India Disprz Full time

about Demand Generation Executive role

As a Demand Generation Executive you are responsible for using a combination of marketing and sales automation technologies to implement and optimize multi-channel marketing campaigns. Being the demand generation executive you must be a revenue-centric marketer with seasoned skills in inbound and outbound marketing.

responsibilities (not exhaustive)

Some key responsibilities include:

- Design and execute marketing programs to engage and influence clients’ target markets.
- Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
- Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline.
- Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
- Creating impactful nurture programs to improve conversion rates from leads to opportunities.
- Bachelor's/Master’s degree in marketing, business, communications or another similar field experience
- 2+ years of marketing experience, specifically working on digital marketing programs with direct responsibility for program results
- HubSpot and/or Pardot Certification(Not Compulsory)

abilities and traits Some key functionalities include:

- Analytical thinking skills - uses data to drive strategy and to focus activities.
- Good communication skills (verbal and written)
- Proficient in MS Word, Excel, and PowerPoint
- Tech-savvy
- Goal-oriented and independent learner
- Excellent Leadership skills

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