Director of Demand Generation

1 week ago

mumbai, India Pepper Content Full time

Core Goal: Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive qualified pipeline.


Key Responsibilities

  • Own overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns.
  • Lead SDR team and ensure outbound messaging + cadence efficiency.
  • Scale inbound via SEO, SEM, LinkedIn, and webinars.
  • Partner with Content and ABM teams to deliver campaign assets that convert.
  • Set, track, and report on pipeline contribution goals (MQL → SQL → Meeting).
  • Constantly optimize campaigns with a data-driven approach to improve conversion rates and ROI.


KPIs

  • Meetings booked (core metric)
  • Pipeline contribution (SQLs, Opps created)
  • SDR performance metrics (connect rates, response rates)
  • Campaign ROI and CAC efficiency


Ideal Background

  • 7–10 years in B2B SaaS/Enterprise demand gen
  • Proven track record of owning pipeline targets and building outbound/inbound engines
  • Experience managing SDRs and multi-channel demand programs

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