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Ho Digital Initiatives-digital Banking-net

2 weeks ago

Mumbai Maharashtra, India Kotak Mahindra Full time

**Job Summary**:
**Key Responsibilities**:

- **Campaign Strategy Development**:

- Design and implement multi-cohort campaign strategies to drive user acquisition, engagement, and retention.
- Segment customer base into relevant cohorts based on demographics, behaviour, and usage patterns to tailor campaigns effectively.
- Collaborate with marketing, product, and data teams to align campaign strategies with overall business objectives.
- **Campaign Execution**:

- Oversee the creation of campaign content, including messaging, visuals, and offers, ensuring alignment with brand guidelines and customer needs.
- Coordinate with cross-functional teams to ensure seamless execution and integration of campaigns across various channels.
- **Data-Driven Insights**:

- Utilize data analytics to monitor campaign performance, measure success, and identify opportunities for optimization.
- Analyze customer behavior and feedback to refine campaign strategies and improve targeting and personalization.
- Leverage A/B testing and other methodologies to evaluate campaign effectiveness and make data-informed decisions.
- **Customer Engagement and Retention**:

- Implement personalized engagement tactics to increase customer interaction with the app, including onboarding programs, feature promotions, and retention initiatives.
- Develop loyalty programs and incentives to encourage continued use and deepen customer relationships.
- Address and resolve any issues or barriers affecting customer engagement and retention.
- **Performance Tracking and Reporting**:

- Track key performance indicators (KPIs) related to campaign effectiveness, user adoption, and retention.
- Prepare and present regular reports and insights to senior management, highlighting campaign outcomes, trends, and actionable recommendations.
- Use performance data to continuously improve campaign strategies and drive better results.
- **Cross-Functional Collaboration**:

- Work closely with financial product teams, product management, UX/UI teams, and customer support to ensure campaigns are aligned with product features and user needs.
- Facilitate communication and coordination between teams to ensure consistent messaging and effective campaign execution.
- **Market Research and Innovation**:

- Stay informed about industry trends, emerging technologies, and competitive landscape to inform campaign strategies and identify new opportunities.
- Experiment with innovative campaign approaches and tools to drive user engagement and stay ahead of market trends.

**Qualifications**:

- **Education**:Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field.
- **Campaign Management**:Proven experience in developing and executing multi-cohort marketing campaigns, with a strong understanding of segmentation and targeting.
- **Data Analysis**:Proficiency in data analysis and the ability to leverage insights to drive campaign performance and decision-making.
- **Marketing Skills**:Expertise in digital marketing channels and tools, with a track record of successful campaign execution.
- **Project Management**:Strong organizational and project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
- **Communication**:Excellent verbal and written communication skills, with the ability to create compelling content and present complex information clearly.
- **Customer Focus**:Deep commitment to understanding customer needs and driving engagement through targeted and personalized campaigns.

**Preferred Skills**:

- Experience with CRM systems and marketing automation platforms.
- Knowledge of mobile app marketing and user experience design.
- Background in financial services or banking apps.