Digital Marketing-digital Banking-net

1 week ago

Mumbai Maharashtra, India Kotak Mahindra Full time

**Job Description - Campaign Analytics Manager - Kotak Mahindra Bank**
- Team
- Digital Distribution/Marketing
- Qualification
- Graduate with relevant knowledge or MBA/PGDM (Marketing/Retail), minimum work experience of 3 years in campaign management

**Designation**
- M4/M5

Job Role of Campaign Analytics Manager:

- A. Revenue Contribution:

- Play a key role in meeting the business objectives through customer engagement across multiple-channels and touch-pointsWork towards increasing the opportunity size for cross sell of products

B. Strategy / Planning:

- Plan and implement long/short term strategies based on analytically-validated consumer behavior to achieve the business objectives
- Interact with multiple stakeholders across bank to plan campaign activitiesIncrease throughput by utilizing the most efficient customer touch points

C. Execution:

- Plan and deliver campaigns in collaboration with various stake-holders - Product, Analytics, Marketing and Campaign operationsMeasure and report the outcome of deployed campaigns to management on a regular basis

D. Technical Skills & Knowledge:

- Excellent communication, collaboration and presentation skills
- Strong problem solving, quantitative and analytical abilities
- Strong ability to plan and manage numerous people, projects and processes simultaneously
- Ability to conceptualize and automate process to save time and improve efficiency
- Highly adaptable to work in pressure environment and has the ability to work at all levels both within the organization and externally
- Know-how of CRM, Adobe Campaign Management Tool is a must
- Knowledge of SQL will be an added advantage

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