PPC Executive

6 days ago

Gota Ahmedabad Gujarat, India Webs Optimization Software Solution Full time

We are hiring for a PPC Executive(Meta & Google Ads) for **Webs Optimization Software Solution.**

**About our Software (Callyzer)**:
Callyzer is call monitoring and lead management software that helps businesses monitor their sales and marketing teams, including the number of calls made by each team, the number of incoming and outgoing calls, missed calls, and rejected calls

**Job Title**: PPC Executive(Meta & Google Ads)
**Location**: Ahmedabad, Gujarat (Work from Office)

**Job Type**: Full-time
**Experience**: 1-3 Years
**Industry**: SaaS / IT / Mobile App / Digital Product

**Key Responsibilities**
- Plan, execute, and manage **Google Ads** campaigns (Search, Display, YouTube)
- Run and optimize **Meta Ads** campaigns (Facebook & Instagram)
- Track, analyze, and continuously improve campaign performance
- Build high-performing audiences using interests, behaviors, and lookalikes
- Set up conversion tracking via **Google Tag Manager** and **Meta Pixel**:

- Conduct **A/B testing** on creatives, landing pages, and audience targeting
- Monitor and report key performance metrics such as **CPL, CTR, ROAS**:

- Collaborate with the design team to develop impactful ad creatives
- Stay updated with platform changes, advertising trends, and competitor strategies

**Requirements**:

- 2-3 years of hands-on experience with **Meta and Google Ads campaigns**:

- Proficiency in **Facebook Ads Manager** and **Google Ads Dashboard**:

- Familiarity with **GA4**, **Google Tag Manager**, and **Meta Pixel**:

- Experience creating and managing **custom and lookalike audiences**:

- Prior success in **lead generation campaigns** (SaaS industry experience preferred)
- Strong skills in **Excel/Google Sheets** for campaign tracking and reporting
- Analytical mindset with problem-solving abilities
- Excellent communication and time-management skills

**Why to join our team?**
- 5 days working
- An ever-growing team of 80+ highly talented professionals.
- Flexible Working Hours
- Health insurance
- Paid Leave Policy
- Engagement Activities every month
- Positive Atmosphere and Culture combined with Personal Growth
- Job Satisfaction and stability with a suitable policy

**Job Types**: Full-time, Permanent

Pay: Up to ₹35,000.00 per month

**Benefits**:

- Flexible schedule
- Health insurance
- Leave encashment
- Life insurance

Schedule:

- Day shift

Work Location: In person

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