PPC Executive

3 days ago

Pune, India Palmonas Fashion Pvt.Ltd Full time

**Responsibilities**:

- To manage the company’s pay-per-click campaigns under the direction of the Marketing Manager.
- Manage, review, and perform daily account responsibilities associated with Google Ads, Bing, and other search engine and social media platforms for various clients.
- Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score, and other important account metrics. - Manage the creation of large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Manage Display network placement lists on Google Ads and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Provide oversight and manage new paid search and social media campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
- Provide oversight, manage, and generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. - Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports, and essential reporting tools, and point out key areas of importance in accordance with client goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication with team and management on project development, timelines, and results.
- Provide oversight and work closely with the other team members to meet client goals.

**Salary**: ₹100,000.00 - ₹125,000.00 per month

Schedule:

- Day shift
- Fixed shift

Ability to commute/relocate:

- Koregaon Park, Pune - 411001, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 3 years (preferred)
- PPC: 2 years (preferred)

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