
Offline Marketing
1 week ago
As discussed, please find the JD below.
An offline marketing manager is a professional responsible for planning, executing, and overseeing traditional (non-digital) marketing strategies to promote a brand, product, or service. They focus on strategies that don't rely on the internet or digital channels. Some key responsibilities of an offline marketing manager include:
**Responsibilities**:
- **Developing Marketing Campaigns**:
- Create and implement offline marketing strategies, including print advertisements, direct mail, billboards, radio, TV, and events.
- **Event Planning and Management**:
- Organize and manage offline promotional events, trade shows, product launches, sponsorships, and experiential marketing activities.
- **Brand Strategy and Positioning**:
- Ensure that offline campaigns align with the company's overall brand strategy and image.
- **Budget Management**:
- Oversee marketing budgets for offline activities and allocate resources effectively to achieve the best ROI.
- **Team Collaboration**:
- Work with other marketing, sales, and creative teams to develop content, materials, and promotions for offline channels.
- **Customer Engagement**:
- Use offline strategies to build relationships with customers, increase brand awareness, and drive sales through physical touchpoints.
- **Tracking and Reporting**:
- Measure the performance of offline marketing efforts, gather data, and analyze campaign effectiveness to make improvements.
Key Skills:
- Strong understanding of traditional marketing channels (TV, radio, print, etc.)
- Excellent project management and organizational skills.
- Ability to work within a budget.
- Effective communication and negotiation skills.
- Creativity and strategic thinking.
- Data analysis and report generation.
Offline marketing is still crucial for certain industries and target audiences, especially for local businesses, event-based marketing, and markets that aren't as digitally connected.
Pay: ₹25,000.00 - ₹57,960.88 per month
**Benefits**:
- Cell phone reimbursement
- Health insurance
Schedule:
- Day shift
Work Location: In person
Expected Start Date: 15/07/2025
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