Growth and Business

2 weeks ago

Bengaluru Karnataka, India CRED Full time

**about the role**

you will be the hands‑on driver of our wallet and max (rent & education) growth initiatives. working closely with product, design, marketing, and rewards teams, you’ll take strategic briefs, execute end‑to‑end campaigns across all in‑app channels, and own a/b tests to optimize for business kpis.

**key responsibilities**:
- ** campaign creation, execution and monitoring**:

- devise innovative growth campaigns that have the potential to shift baselines on the metrics you own
- track your charter’s / lob’s daily / weekly performance like a hawk and be on a continuous lookout of every incremental optimisation opportunity or any red flags that bubble up
- ** a/b testing & optimization**:

- design, implement, and analyze a/b tests—from hypothesis through to rollout recommendations.
- surface learnings and iterate quickly to drive continuous uplift.
- ** truth seeking and user understanding**:

- dig deep into metrics, data, and user feedback to understand what is genuinely driving or stifling growth. you need to be committed to finding the truth, regardless of preconceptions or assumptions.
- analytical rigor will be an essential part of your role as you analyze data to get insights, build hypotheses, identify opportunities and measure success of experiments conducted
- use mixpanel (or equivalent) and basic dashboards / sql queries to track campaign performance and user behavior.
- track your core kpis (e.g., activation rates, wallet loads, rent‑payment transactions, re‑engagement) with the help of analytics team
- ** cross‑functional collaboration**:

- part of your mandate is to promote seamless integration of growth initiatives across all departments.
- work closely with product, design, marketing, and engineering teams to align on creative assets, user journeys, incentive structures and work with teams on large campaigns
- liaise with the business and product leads for campaign briefs, strategic priorities, and stakeholder updates.
- ** process & documentation**:

- maintain clear play‑books and campaign templates.
- document test plans, results, and key learnings.

**must‑have qualifications**:
- 6 months - 1.5 years in product management or growth roles. internship in this domain will also qualify.
- high energy, proven executional bias for action—comfortable owning the end‑to‑end “doer” work.
- strong analytical skills, with the ability to translate complex data into actionable insights.
- good to have - able to navigate mixpanel (or similar) and write simple sql queries.
- empathy for end consumers, with a focus on identifying and addressing their needs and pain points
- strong attention to detail—ensuring error‑free campaign setup.
- excellent communication and presentation skills, with the ability to articulate complex concepts to diverse audiences
- collaborative mindset and ability to juggle multiple stakeholders
- comfortable working in a fast-paced, dynamic environment and managing multiple competing priorities

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