Social Media
14 hours ago
**Job Summary**:
**Key Responsibilities**:
- **Develop & Execute Strategies**: Create and implement digital marketing strategies to drive brand awareness, website traffic, and lead generation.
- **SEO & SEM**: Optimize website content, conduct keyword research, and implement best practices for search engine rankings. Manage paid search campaigns (Google Ads, Bing Ads) to maximize ROI.
- **Social Media Management**: Plan, create, and schedule content across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok). Monitor engagement and respond to customer interactions.
- **Analytics & Reporting**: Track and analyze key performance metrics using tools like Google Analytics, Google Search Console, and social media insights. Provide actionable insights for continuous improvement.
- **Paid Advertising**: Manage and optimize PPC campaigns, display ads, and social media ads for maximum reach and conversions.
- **Collaboration**: Work with designers, developers, and content creators to ensure marketing efforts align with brand goals and audience preferences.
- **Stay Updated**: Keep up with industry trends, emerging platforms, and digital marketing innovations to enhance strategies.
**Requirements & Qualifications**:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 2+ years of experience in digital marketing (entry-level) / 5+ years (manager-level).
- Strong content creation and copywriting skills.
- Experience with **CRM tools (HubSpot, Salesforce), marketing automation (Mailchimp, Marketo), and social media management tools (Hootsuite, Buffer)**.
- Knowledge of basic **HTML, WordPress, and UX/UI principles** is a plus.
- Analytical mindset with a data-driven approach to decision-making.
- Strong project management skills and ability to handle multiple campaigns simultaneously.
**Preferred Skills**:
- Experience with video marketing and influencer collaborations.
- Knowledge of AI tools for content creation and marketing automation.
- Ability to work in a fast-paced, dynamic environment.
Pay: ₹25,000.00 - ₹40,000.00 per month
**Benefits**:
- Paid sick time
- Paid time off
Schedule:
- Day shift
Work Location: In person
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