Performance Marketing Associate

2 weeks ago

Kandivali Mumbai Maharashtra, India Altois Full time

Responsibilities:

- Campaign Strategy and Planning:

- Develop comprehensive paid media strategies aligned with overall marketing objectives.
- Conduct thorough market research to identify target audiences and industry trends.
- Collaborate with cross-functional teams to align paid media strategies with overall marketing initiatives.
- Campaign Execution:

- Create and launch targeted paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
- Develop compelling ad creatives and copy to maximize engagement and conversion rates.
- Implement A/B testing strategies to optimize campaign performance and ROI.
- Monitor campaign budgets and adjust bids to achieve cost-effective results.
- Data Analysis and Reporting:

- Utilize analytics tools to track and analyze key performance indicators (KPIs).
- Generate regular reports on campaign performance, providing insights and recommendations for improvement.
- Use data-driven insights to refine targeting and messaging strategies.
- Budget Management:

- Manage and allocate advertising budgets effectively to achieve campaign objectives.
- Monitor spending patterns and adjust budgets based on performance and goals.
- Stay Updated on Industry Trends:

- Keep abreast of industry trends, emerging technologies, and platform updates to ensure campaigns are cutting-edge and effective.
- Collaboration and Communication:

- Work closely with other marketing team members, including content creators, designers, and social media managers.
- Communicate regularly with internal stakeholders to align paid media efforts with broader marketing initiatives.

Qualifications:

- Bachelor’s degree in Marketing, Advertising, or a related field.
- Proven experience as a Paid Media Specialist or similar role.
- In-depth knowledge of digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Strong analytical skills and proficiency in data analysis tools.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Certification in relevant digital marketing platforms is a plus.

**Job Types**: Full-time, Permanent

Pay: ₹18,000.00 - ₹22,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

**Location**:

- Kandivali, Mumbai, Maharashtra (required)

Work Location: In person

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