Area Sales Executive

4 days ago

Bhopal Madhya Pradesh, India Britannia Full time

**Position Title: Territory Sales in charge**

**Function**:Sales

**Key Stakeholders**:
Internal:

- Sales Admin,
- Depot,
- Quality

External:

- AW & AWSM,
- Retailers, Wholesalers (W/S)**Educational Qualification**:Graduate

**Desired Competencies**:
Market Execution, Business Development, Channel Partner Management, Selling & Negotiation,

**Key Responsibilities**:
**Ensure achievement of secondary sales targets**
- Setting objectives for AW
- Breaking objectives for AWSM (beat-wise)
- Ensure communication of objectives to AW
- Periodic tracking of objectives

**AW Management**
- Align, support & motivate AW to meet business objectives
- Ensure adequate infrastructure & systems
- Act as a commercial interface between AW & BIL

**Coach, manage & evaluate AWSM performance**
- Coach AWSM on BIL best practices & WOW
- Train AWSM on Sales Call Process
- Evaluate their performance Periodically
- Provide on the job support / guidance for addressing territory specific issues

**Ensure adequate service level in market & build business in existing & new outlets**
- Ensure adequate servicing at dealer points
- Maintain relations with existing dealers
- Increase the depth and width per dealer
- Prospect new outlets
- Perform activations as per decided by ASM

**Execute visibility implementation & Merchandizing**
- Ensure adherence to plan-o-gram
- Ensure execution of primary & secondary Merchandizing
- Ensure execution of Visibility Implementation

**Implement launch of new consumer promos / trade schemes & new products**
- Operationalize new product through communication & sampling
- Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point
- Track & review performance of new products / schemes

**Market Intelligence**
- Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc

**Maintain records & systems**
- PJP data
- MIS reporting
- Ensure Hub of UDAAN

**Represent Britannia for consumer complaints**
- Visit consumer to address & sort quality complaints.
- Inform Quality about status of complaint

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