Performance Marketing Executive

3 days ago

Mumbai Maharashtra, India Markenzo Worldwide Full time

**Responsibilities**:

- Assist in the development, execution, and optimization of paid marketing campaigns across various channels (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Analyze and monitor campaign performance, including key metrics such as CPC, CPA, CTR, and ROI, to ensure campaigns meet objectives.
- Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement.
- Collaborate with senior team members to develop strategies for scaling campaigns.
- Create and maintain regular performance reports, providing insights and recommendations to improve marketing effectiveness.
- Manage budgets and track spending to ensure cost efficiency across campaigns.
- Support A/B testing and other optimization strategies to improve ad creatives, landing pages, and user experience.
- Stay up to date with the latest trends in performance marketing and digital advertising.

**Requirements**:

- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
- 1-2 years of experience in digital marketing or performance marketing (internships and entry-level roles are welcome).
- Basic knowledge of Google Ads, Facebook Ads, LinkedIn Ads, or similar platforms.
- Familiarity with Google Analytics, Google Tag Manager, and other tracking tools is a plus.
- Strong analytical skills and attention to detail.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong written and verbal communication skills.
- Eagerness to learn, grow, and contribute to the success of the team.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Education**:

- Bachelor's (required)

**Experience**:

- Lead generation: 1 year (required)
- Performance marketing: 1 year (required)
- Marketing: 1 year (preferred)

**Language**:

- English (required)

**Location**:

- Mumbai, Maharashtra (required)

Work Location: In person

Expected Start Date: 04/02/2025

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