Brand Strategist

1 week ago

Mysuru Karnataka, India Sankalp Group Full time

**Join Us**:*SANKALP Group*, Mysore's Trusted Real Estate Developer, is renowned for its innovative projects and commitment to quality. We are seeking a talented Marketing and Branding Manager to join our team and drive our brand to new heights.

**Job Summary**: The Marketing and Branding Manager will be responsible for developing and implementing comprehensive marketing strategies to enhance our brand presence and drive business growth. This role requires a creative and analytical thinker with a deep understanding of market trends, consumer behavior, and effective branding techniques.

**Key Responsibilities**:
**Develop and Implement Marketing Strategies**:

- Create and execute comprehensive marketing plans to promote SANKALP Group’s projects and services.
- Conduct market research to identify target audiences and competitive landscape.

**Brand Management**:

- Develop and maintain a strong brand identity for SANKALP Group.
- Ensure consistent brand messaging across all marketing channels and materials.

**Digital Marketing**:

- Analyze and report on the effectiveness of digital marketing efforts.

**Content Creation and Management**:

- Develop engaging content for various platforms, including websites, blogs, social media, and print materials.
- Collaborate with designers, writers, and other creative professionals to produce high-quality marketing materials.

**Event Planning and Management**:

- Plan and execute marketing events, exhibitions, and promotional activities.
- Coordinate with internal teams and external vendors to ensure successful event delivery.

**Public Relations and Media Relations**:

- Manage public relations efforts to enhance the company’s reputation and visibility.
- Develop and maintain relationships with media outlets and influencers.

**Budget Management**:

- Develop and manage the marketing budget, ensuring cost-effective use of resources.
- Track and report on marketing expenses and ROI.

**Qualifications**:

- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree is a plus.
- Minimum of 4-5 years of experience in marketing, branding, or a related role.
- Proven track record of developing and implementing successful marketing strategies.
- Strong understanding of digital marketing tools and techniques.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to generate innovative ideas.
- Strong analytical skills and ability to interpret data to drive decision-making.

**Skills and Competencies**:

- Strategic Planning
- Brand Management
- Digital Marketing
- Content Creation
- Event Management
- Public Relations
- Budget Management
- Market Analysis
- Project Management

**How to Apply**:
**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Performance bonus

**Experience**:

- total work: 2 years (preferred)

Work Location: In person

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