Brand Strategist

About Us We are not just an AD agency or a creative agency we are a Communication Company Founded in 2014 Moshi Moshi is a young creative gutsy and committed communication company that wants its clients to always Expect the EXTRA from it Our primary clientele consists of Startups and corporations like Ola Zoomcar Mercedes Benz ITC Aditya Birla Group TATA Group MTV IHCL Jaquar Sobha Simple Energy and Godrej amongst others We have a huge team of creative folks marketers learners developers and coders who believe Moshi Moshi is an experience rather than a company Job Role Brand Strategist - Brand Consultancy TeamExperience Level 3 YearsLocation Bangalore Karnataka On-site Job Overview Are you a creative wordsmith with a passion for crafting engaging informative and long-form content Our website team is seeking a talented Content Writer with 2-3 years of experience to join our dynamic and growing organization In this role you will be responsible for producing high-quality articles blog posts and web content that captivate our audience drive organic traffic and elevate our online presence Roles and Responsibilities - Define plan and execute brand research - primary and secondary - Plan Conduct primary research by way of interviews site visits focus groups etc - Plan Conduct secondary research by way of brand audits and SWOT analyses to assess strengths weaknesses opportunities and threats - Develop brand positioning statements and value propositions that differentiate the company in the marketplace - Collaborate with creative teams to develop compelling visual assets marketing collateral and brand campaigns - Present brand strategies recommendations and campaigns- Stay updated on industry trends consumer preferences and emerging technologies to recommend innovative brand strategies and tactics Qualifications - Bachelor s degree in Marketing Communications or a related field - Demonstrable experience as a Brand Strategist Brand Manager or similar role with a minimum of 4-5 years in brand development and management - Experience in developing and launching successful brand campaigns - Strong analytical skills and ability to interpret data consumer insights and market research findings - Creative thinker with a strategic mindset and a strong understanding of brand identity and positioning - Excellent communication presentation and interpersonal skills with the ability to influence and collaborate effectively - Strong leadership and management skills - Ability to prioritise and manage multiple projects and deadlines in a fast-paced environment - Proficiency in branding tools and software as well as Google Workspace and project management tools Objectives of this role - Developing and implementing comprehensive brand strategies that align with the company s objectives and target audience preferences - Conducting branding focused market research and analysis to identify trends competitive insights including conducting primary research to understand consumer behaviours that inform brand positioning - Defining brand elements including brand architecture messaging value proposition positioning tagline voice and tone to ensure consistency across all channels - Aiding design content teams in properly understanding and implementing finalised strategies- Collaborating with cross-functional teams including marketing PR and web to integrate brand strategies into ongoing initiatives - Project ownership coordination and client management on key accounts Requesting you all to please attach your portfolios to the resume while applying Profiles without portfolios will not be reviewed ref updazz com