Media Planner

3 days ago

Vileeparle East Mumbai Maharashtra, India Prachar Communications Ltd Full time

Prachar Communications is a forward-thinking advertising agency specializing in digital media strategies. We are seeking a Senior Media Planner with 5-8 years of experience in media planning within an advertising agency to join our innovative team. This role is crucial for developing effective media strategies that drive client success and enhance brand visibility.

**Digital Media Planner : Job Responsibility**

**Responsibilities**
- Collect and analyse market data
- Identify target audiences and understand their behaviour and habits
- Determine the best media outlet mix for our campaigns
- Optimize ad campaigns according to geographic exposure, frequency, time spans and more
- Allocate budgets and monitor costs
- Follow media trends of online and offline outlets (TV shows, magazines, blogs, radio programs)
- Evaluate the success of media strategies and campaigns

**Requirements and skills**:

- Proven experience as a Media Planner; experience in digital media is preferred
- Broad knowledge of media channels
- Familiarity with campaign evaluation metrics and media buying
- Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)
- Excellent communication and teamwork skills
- An analytical mind with an aptitude for statistics and math
- Strong decision-making skills

**Education**
- BSc/BA in Advertising & Marketing, Business Administration or similar field

Pay: From ₹100,000.00 per month

**Education**:

- Bachelor's (required)

**Experience**:

- Media planning: 3 years (required)
- Digital marketing: 4 years (required)
- Market research: 3 years (preferred)

**Location**:

- Vileeparle East, Mumbai, Maharashtra (required)

Work Location: In person

Expected Start Date: 15/10/2024

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