Media Planner/buyer

2 days ago

Vileeparle East Mumbai Maharashtra, India Prachar Communications Ltd Full time

**Media Planner**

**Location: Vile Parle E**

Prachar Communications is a leading agency specializing in innovative media solutions. Our mission is to deliver impactful communication strategies that resonate with audiences and drive brand success. We leverage advanced analytics and audience insights to create effective media plans tailored to our clients' needs.

**Job Overview**:
**Key Responsibilities**:

- Develop and execute comprehensive media plans based on audience insights and market trends.
- Utilize BARC software for audience measurement and performance analysis.
- Collaborate with cross-functional teams, including sales, marketing, and creative, to align media strategies with overall campaign goals.
- Monitor and evaluate the effectiveness of media campaigns, providing recommendations for optimization.
- Conduct competitive analysis and market research to identify new opportunities for client campaigns.
- Prepare and present media proposals to clients, showcasing strategic insights and recommendations.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, or a related field.

**Experience**:

- 3-5 years of experience in media planning, preferably within an advertising agency.
- Proficiency in BARC software and other audience measurement tools (e.g., IRS/TGI).

**Skills**:

- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication, presentation, and interpersonal skills.
- Self-motivated with a proven track record of meeting targets.

**Working Conditions**:

- Full-time position based in Mumbai Vile Parle E

**Application Process**:
Join us at **Prachar Communications** and be part of a team that shapes the future of media planning

Pay: Up to ₹40,000.00 per month

**Education**:

- Bachelor's (required)

**Experience**:

- BARC Software: 1 year (required)

**Location**:

- Vileeparle East, Mumbai, Maharashtra (required)

Work Location: In person

Expected Start Date: 01/12/2024

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