Media Planner

1 day ago


Mumbai, Maharashtra, India Puretech Digital - A Genesis Company Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description – Media Planner

Location:
Kurla, Phoenix Marketcity

Experience:
Minimum 5 years in Media Planning

Role Overview:

We are seeking an experienced
Media Planner
to design, execute, and optimize integrated media plans that deliver measurable results. The ideal candidate will have hands-on experience across digital and traditional platforms, deep analytical skills, and the ability to align media strategies with client objectives.

Key Responsibilities:

  • Develop and implement media strategies across digital, print, OOH, and broadcast channels.
  • Conduct market research, audience analysis, and competitor benchmarking to inform media plans.
  • Build media plans, budgets, and forecasts that align with campaign objectives.
  • Negotiate with media vendors/agencies to secure cost-effective placements.
  • Monitor, measure, and optimize campaign performance against KPIs.
  • Collaborate with creative, digital, and client-servicing teams to ensure seamless execution.
  • Stay updated with new media trends, tools, and technologies.

Key Skills:

  • Strong knowledge of media platforms (digital & traditional).
  • Excellent analytical and negotiation skills.
  • Hands-on experience with tools such as Google Ads, Facebook Ads Manager, DV360, Nielsen, Comscore, etc.
  • Ability to manage budgets and deliver ROI-driven campaigns.
  • Strong communication & presentation skills.

Apply now OR send your resume to


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