Media Planner

4 weeks ago

Mumbai, India Puretech Digital - A Genesis Company Full time

Job Description – Media Planner


Location: Kurla, Phoenix Marketcity

Experience: Minimum 5 years in Media Planning


Role Overview:

We are seeking an experienced Media Planner to design, execute, and optimize integrated media plans that deliver measurable results. The ideal candidate will have hands-on experience across digital and traditional platforms, deep analytical skills, and the ability to align media strategies with client objectives.


Key Responsibilities:

  • Develop and implement media strategies across digital, print, OOH, and broadcast channels.
  • Conduct market research, audience analysis, and competitor benchmarking to inform media plans.
  • Build media plans, budgets, and forecasts that align with campaign objectives.
  • Negotiate with media vendors/agencies to secure cost-effective placements.
  • Monitor, measure, and optimize campaign performance against KPIs.
  • Collaborate with creative, digital, and client-servicing teams to ensure seamless execution.
  • Stay updated with new media trends, tools, and technologies.


Key Skills:

  • Strong knowledge of media platforms (digital & traditional).
  • Excellent analytical and negotiation skills.
  • Hands-on experience with tools such as Google Ads, Facebook Ads Manager, DV360, Nielsen, Comscore, etc.
  • Ability to manage budgets and deliver ROI-driven campaigns.
  • Strong communication & presentation skills.


Apply now OR send your resume to janvi.mehta@puretech.com

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