Employer Branding

Experience driving direction and alignment with cross-functional teams
- Experience using data and metrics to measure impact and determine improvements
- Experience using Microsoft Excel to manipulate and analyze data
- 5+ years of marketing experience
- Experience guiding creative input, development and execution from concept to completion
- Experience managing teams
- Experience presenting metrics and progress to goal with stakeholders
- Proven previous experience in Recruitment marketing
- Experience in media planning and buying
- Strong partnership skills and ability to work with global teams
- Social media experience Creative thinker that can generate innovative marketing ideas
- Superior written and verbal communications skills

Job summary

“Many of the problems we face have no textbook solution, and so we-happily-invent new ones.” - Jeff Bezos

Amazon’s mission is to be Earth’s most customer-centric company where people can find and discover anything they want to buy online. Amazon’s evolution from website to c-commerce and publishing partner to development platform is driven by the pioneering spirit that is part of the company’s DNA. More than 268,900 employees worldwide keep the wheels turning at Amazon, with global corporate offices in Australia, Singapore, Belgium, Brazil, Canada, France, Germany, Ireland, Italy, Luxembourg, Mexico, Slovakia, Spain, the United Kingdom, and the United States.

We create. We build. We take ownership for what we do - whether we’re developing a new technology in-house or launching a new Fulfillment Center. Together, we’re constantly creating the ideas, services and products that make life easier for Amazon’s millions of customers. Regardless of role, each Amazonian is completely focused on working hard, having fun and making history.

About Amazon India:
We are proud to have some of the finest talent and strong leaders with proven experience working to make Amazon the Earth’s most customer-centric company.

Summary of Responsibilities
- Evaluate current perceptions among prospects across industries to identify strengths and opportunities for growth.
- Raise interest and awareness of Amazon as a great place to work by highlighting our peculiar culture and builder-centric work environment, as well as other key differentiators that rise to the top based on research. Increase followers to reach a sizable portion which should be in line with the organizations reputation, impact and future talent requirements
- Collaborate with stakeholders to create employer brand/recruitment marketing campaigns.
- Equip recruiters with the latest positioning, messaging, and marketing assets.
- Create compelling content for Amazon.jobs, LinkedIn, and other relevant channels. Build employee advocacy and encourage Amazonians to promote the INOPS employer brand with their alumni groups
- Communicate authentically and effectively to lead organizational change and rally support from internal stakeholders.
- Retain and coordinate external creative vendors to assist in the execution and development of employer branding campaigns and assets.
- Use data and testing to optimize and improve content and design for marketing programs and campaigns. Analyze and measure the activities using the right mix of sentimental and objective analysis, parameters include: Audience Growth, Audience Profile, Content Reach, Audience Engagement, Engagement by Content Type, Leads, Response Rate and Quality, Negative Feedback Measure results.

Qualification in mass communication. Proven previous experience in Recruitment marketing.